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All Journal Journal The Winners Binus Business Review MABIS: Manajemen dan Bisnis Journal Of World Science
Rudy Aryanto, Rudy
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Binus Business Review

 1 
Peran Minat Pembelian Konsumen sebagai Mediasi Kualitas Produkterhadap Keputusan Pembelian pada Perusahaan Kue Ari Adriansyah, Muhammad; Aryanto, Rudy; Toindo, Harly; Agusthina, Shirley
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1125

Abstract

Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the purchase decision process. The purpose of this research is to analyse the effect of product quality towards purchase intention and its impact on the purchase decision process. The method used in this research is descriptive-associative, with Path Analysis. Questionnaires were distributed to J&C Cookies’ consumers. The findings of this research show that the product quality gives a big influence to customer’s purchase intention and gives a big and positive impact on purchase decision process of J&C Cookies’ customers.
Model Strategi Prospektif Kinerja Manajemen di Perusahaan Tour & Travel Aryanto, Rudy; Yuniarty, Yuniarty
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1093

Abstract

This study aimed to build a prospective management model of sustainable tour packages in PT. Golden Rama Express. Given the complexity and the many interrelated factors in the performance management packagetours, it is necessary to approach a holistic system. First, the method used in developing the performance management model is a sustainable package tour and, second, using prospective analysis. Determination of the attributes that reflect the sustainability performance of the tour package is based on field studies. Based on the four dimensions of sustainability, namely the dimensions before the trip, during trip, etc., and the tour leader aredetermined as much as 23 attributes. Attributes in four dimensions for each package tour Junglelicious Africa, Asia Splendid, Adventurous Australia and New Zealand, Europe Romantical and Marvelous the U.S. and Canada. After obtained the level of sustainability index values of each dimension that can be categorized into the not sustainable until very sustainable values of the index, combination of these factors forms the basis of development models.. Based on the scenario that was built and in order to achieve the ideal scenario is the recommended scenario is the optimistic scenario.
Perencanaan Manajemen Lanskap Zonasi Destinasi Wisata Budaya Kota Tua Jakarta Aryanto, Rudy; So, Idris Gautama
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1368

Abstract

Kota Tua is just like other historical old towns in various cities in developing countries, generally preserved even put to improve simultaneously historic and economic value of sustainable revitalization program which involves all stakeholders. The historical value and the architecture of the Kota Tua Jakarta are no less attractive compred to other cities in the world. Thus, Kota Tua has become a historical mainstay tourism destination objects for Jakarta and has broad potential to bring a lot of domestic and foreign tourists. Study on this research describes the identification of direction of planning and development of landscape management in historical tourism destinations of Kota Tua Jakarta. After conducting various studies and literature, then the spatial obtained existing condition, studies the potential of historical tourism, studies history, typology and building reserves, cultural space and Setup zoning patterns, which can be used for consideration and direction for management zoning landscape historical tourism in Kota Tua Jakarta.
Prioritas Alternatif Keputusan pada Analisis Kredit Motor Widiatno, Anthony; Aryanto, Rudy
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1114

Abstract

Non-performing loans are common problem faced by financing companies. One of the companies which is exposed to this problem is a motorcycle dealer. Object of this research is PT. AM, a motorcycle dealer of brand Yamaha. Corporate leaders realized the problem of non-performing credit, and they tried solving the problem by conducting strengthens analysis credit with the purpose to sustain the operational in the future. The methods used in this research were standard credit scoring and method of comparison exponential as decision-making to determine the sequence of alternative counsel by plural criteria. The technique of the data collection was directly face-to-face unstructured interview through. On the stage of standard credit scoring analysis, the data obtained process by giving value. Next on the stage analysis using method of comparison exponential, used the calculation of parameters and eckenrode method. The final results of this research were that good analysis management of credit can reduce the problem of non-performing loans. It is proven of 3 debtor non-performing in notes of the company was 3 debtor equal to the result predictions of this research.
Co-Authors Anthony Widiatno, Anthony Harly Toindo Haryadi Sarjono Idris Idris Liu Santa Stefenny, Liu Santa Muhammad Ari Adriansyah, Muhammad Nugroho J. Setiadi Shirley Agusthina, Shirley Silvy Fauziah, Silvy Susanto Susanto Syam Rizma, Syam Yuniarty Yuniarty Zukari, Rizkia Putri Amalia