Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Journal The Winners
Muhadjir Nasir, Muhadjir
Peneliti pada Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Penerapan Corporate Social Responsibility terhadap Persepsi Nasabah Bank dan Dampaknya terhadap Corporate Image Nasir, Muhadjir; Qurani, Gita Fitri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.675

Abstract

The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences customer’s perceptions and its impact on corporate image of BNI. This study uses descriptive-associative method with unit analysis of customers of Bank BNI Fatmawati branch and survey analysis. Data collection uses questionnaires, interviews and literature study of previous researches. Data process uses SPSS 16.0 through validity and reliability, normality test, path analysis, and comparison of the average score through descriptive analysis. The study states that CSR brings effect to corporate image both directly and indirectly through the customer’s perception. Therefore, it is expected to continue to maintain BNI social sharing through their CSR programs and enhance public communication, so that the CSR transfer to change the customer’s perception leads to a positive success.
Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi Nasir, Muhadjir; Rachmawati, Febri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.704

Abstract

The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference.  This research aims to investigate this issue using path analysis. Sample is taken from community of car garage consumers. Then, data is verified by some statistical tools such as normality, validity and reliability before using path analysis. The research findings confirm that service quality, brand association and consumer trust are very important to attract trust over garage service. Concerning this issue, the researcher contributes some suggestions such as management should increase service quality by doing employee professionalism improvement. For doing this, the firm can exploit on employee training; implementing incentive strategy to motivate employees, exposing openness and positive atmosphere to interact with consumers and the last but not the least, to maintain good relationship for short and long term by providing consumers with a forum-based communication media.
Co-Authors Febri Rachmawati, Febri Gita Fitri Qurani, Gita Fitri