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All Journal Journal The Winners Jurnal Industri Pariwisata
Ina Djamhur, Ina
Universitas Sahid Jakarta
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Indonesian Tourists’ Preferences Influence of Conscious and Unconscious Motives Ismayanti, Ismayanti; Djamhur, Ina; Levyda, Levyda
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.680

Abstract

Motivation is the foremost variable to explain the travel preferences. It is identified that there are two motives of travelling: inner intention as the unconscious motives and outer magnet as the conscious motives. Inner intentions derive from tourists’ mindset and push the actor to perform. Outer magnet is created by destination (tourism supplier, operators, hotelier etc.) to pull the customers. From 331 respondents in Jakarta (capital city) and Bandung as tourist generating regions in Indonesia showed that there are partial element of inner intention that encourage Indonesian to travel: religiousness and leisure time, and there are collective element of outer magnet that fascinate Indonesian tourist: cultural attraction and activities, outrange between domicile region and destination, and sophisticated amenities.
ANALISIS STANDAR OPERASIONAL PROSEDUR (SOP) KEGIATAN TELEMARKETING DI HOTEL SALAK THE HERITAGE Djamhur, Ina; Zulfa, Ananda Widianti
Jurnal Industri Parawisata Vol 3 No 2 (2021): Jurnal Industri Pariwisata JANUARY 2021
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i2.409

Abstract

Penelitian ini bertujuan untuk menganalisis standar operasional prosedur (SOP) kegiatan telemarketing di Hotel Salak The Heritage. Responden dalam penelitian ini berjumlah 70 orang yang mewakili instansi pemerintahan dan perusahaan swasta yang pernah melakukan kegiatan meeting dan lainnya di Hotel Salak The Heritage pada tahun 2019 berdasarkan hasil promosi melalui telemarketing. Metode Penelitian yang dilakukan adalah deskriptif kuantitatif dan kualitatif. Dalam survei penelitian menggunakan pendeketan kuantitatif, informasi dikumpulkan dari responden dengan menggunakan kuesioner dan juga wawancara kepada informan kunci. Pendekatan kualitatif dengan melakukan wawancara Sales and Marketing Dapartement di Hotel Salak The Heritage untuk pengumpulan data yang sedalam-dalamnya. Melalui penelitian desktiptif, akan diperoleh gambaran dan penjelasan mengenai SOP telemarketing. Berdasarkan hasil penelitian, bahwa kegiatan telemarketing sudah dijalankan sesuai SOP dengan nilai 90.5%.   Namun, masih terdapat beberapa kelemahan dalam kegiatan telemarketing. Oleh karena itu, disarankan agar para telemarketer mendapatkan pelatihan secara rutin (tiga bulan sekali), misalnya berkomunikasi secara fasih, pelayanan prima serta motivasi. 
Co-Authors Ismayanti Istanto Zulfa, Ananda Widianti