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All Journal JDM (Jurnal Dinamika Manajemen) Journal The Winners
Aslinda Mohd Shahril, Aslinda Mohd
Universiti Teknologi Mara
Decision Sciences, Operations Research & Management Social Sciences

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Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants Bachok, Sabainah; Jamalluddin, Nurfattaniah; Arsat, Aliffaizi; Shahril, Aslinda Mohd; Sulaiman, Suria
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.677

Abstract

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of halal, HACCP, and ISO. Establishment with certification is useful as a marketing strategy to attract more customers. This study discusses the level of customer awareness of towards the halal logo used in some restaurants which is carried out to give evidence to restaurant operators regarding the importance of attaching the genuine halal logo in their restaurant. From the findings, it is showed that customers are do aware of the use of halal logo on restaurants. It is also a factor in choosing a restaurant. It is concluded that halal logo is one of the main factors for customers in choosing restaurants which in return can be a main strategy to attract and retain more customers in the future, not only for the local customer but also to foreigners.
Boosting Customers’ Impulse Purchases through Trust Aldiaz, Nail; Tuti, Meylani; Shahril, Aslinda Mohd
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.50174

Abstract

This research aims to determine the influence of lifestyle, social media marketing, and customer reviews on trust and impulsive buying. The population in this study were fashion thrift buyers at x-brand stores. The sampling technique used was accidental sampling. The research results show a significant influence of lifestyle on impulsive buying and trust. Social media marketing affects trust, but not impulsive buying. Customer reviews on trust, but not on impulsive buying. Furthermore, trust influences impulsive buying. This shows that trust has a strong mediating influence that influences consumers to make impulsive purchases. This research has managerial implications since it offers thrift store business players new perspectives on how to encourage impulsive buying among consumers by giving them accurate and comprehensive information about the things they are selling. The findings of the study demonstrate that social media marketing, lifestyle, and customer reviews all enhance trust. Furthermore, there is no significant correlation between social media marketing and customer reviews and impulse buying, although lifestyle and beliefs do have a beneficial effect.
Co-Authors Aldiaz, Nail Aliffaizi Arsat, Aliffaizi Nurfattaniah Jamalluddin, Nurfattaniah Sabainah Bachok, Sabainah Suria Sulaiman, Suria Tuti, Meylani