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All Journal MAHADAYA Jurnal Bahasa, Sastra, dan Budaya
Nenden Rikma Dewi
Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia
Humanities Languange, Linguistic, Communication & Media

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SIGN INFLUENCE OF SAMSUNG 28 AND XIAOMI 5X ADS: SEMIOTIC APPROACH Ahmad Guntur Saputra; Nenden Rikma Dewi
MAHADAYA: Jurnal Bahasa, Sastra, dan Budaya Vol 1 No 1 (2021): April 2021
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.41 KB) | DOI: 10.34010/mhd.v1i1.4836

Abstract

Product advertisements are used to introduce finishing products to the public. The purpose of advertising products is to achieve the sales goal. Currently, Xiomi and Sumsung ads, for example, are heavily published in cyberspace for the same reason. Regularly, they promote their technological advancements on smartphones in this space. In order to convey messages, they exploit icons, symbols and allegory – parts of semiology elements. This study aims to describe signified and signifier constructing linguistic forms of smartphone ads to deliver messages. Qualitative method was used to answer research question – how semiology elements present messages intended – and to describe the phenomena comprehensively. The result shows that elements of semiology functions as mental representation, argued being capable of giving significant impact of sales number of smartphones. Linguistic forms, specifically semiology of elements contribute to deliver messages effectively.
THE ANALYZE OF FIGURATIVE LANGUAGE OF THE DOEL SUMBANG'S SONG LYRIC "BULAN BATU HIU" Muhammad Wildan Hakim; Nenden Rikma Dewi
MAHADAYA: Jurnal Bahasa, Sastra, dan Budaya Vol 1 No 1 (2021): April 2021
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.655 KB) | DOI: 10.34010/mhd.v1i1.4838

Abstract

Figurative language is used to express feelings by using particular style and dictions. It exist in various way, but it can be identified clearly in literary works and songs. Doel Sumbang’s “Bulan Batu Hiu”, for example, contains various type of figurative language. Thus, this research is aimed to find out the types of figurative language and meanings of figurative language in the Doel Sumbang’s song Lyric “Bulan Batu Hiu”. The methodology of this research is qualitative research. Data are taken from the lyric song. To analyze the issue, this research is using Knickerbocker and Williard Reninger (1963) ideas on classification of figurative language. As the result, Doel Sumbang’s song Lyric “Bulan Batu Hiu” has two types of figurative language, personofocations and hyperboles. There are three personifications and three hyperboles types which describe connotative meaning.
BEAUTY STEREOTYPE PORTRAYED THROUGH CELIE'S PERFORMANCE IN "THE COLOR PURPLE" NOVEL BY ALICE WALKER Annisa Harli Tanjung; Nenden Rikma Dewi
MAHADAYA: Jurnal Bahasa, Sastra, dan Budaya Vol 1 No 1 (2021): April 2021
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.418 KB) | DOI: 10.34010/mhd.v1i1.4842

Abstract

The stereotype is commonly used to recognize and identify particular individual or societies. One of stereotype which is depicted in Alice Walker’s “The Color Purple" is the beauty. The beauty stereotype is experienced by most of women in the story. They are required to fulfill certain standards in order to be labeled as a graceful and beautiful woman, even that standards are imposed to be decisive for the women to enter society and the society’s system. The existing system in the community is majority controlled by thought or ideology that emphasizes the male opinion, or it is also called patriarchy. Celie, an African-American woman, is a main character facing the oppression not only because she is uneducated but also unfit the stereotype. In order to recognize kinds of beauty stereotype, this paper is using descriptive analytic method. Meanwhile, Naomi Wolf (2002) ideas on Beauty Myth is used to identify the issue. Through finding and discussions, it can be concluded that body figure and style are two dominant parts in women’s beauty stereotype.
HUMBERT'S COPING METHOD IN "LOLITA" BY VLADIMIR NABOKOV Okta Tri Umami; Nenden Rikma Dewi
MAHADAYA: Jurnal Bahasa, Sastra, dan Budaya Vol 1 No 1 (2021): April 2021
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.356 KB) | DOI: 10.34010/mhd.v1i1.4845

Abstract

Humbert-Humbert in “Lolita” is portrayed as a man who admired young girls in his life due to his lack of affection during childhood. In order to fulfill the absence, Humbert has developed particular personality, which was being a well-mannered person. However, this personality was merely his way and Ego to interact with society. In addition, this personality was Humbert’s method to cope and negotiate with his deepest passion since his individuality was bound with morality rules in his society. This paper applies descriptive-analytic method and adopts McLeod’s ideas on Id, Ego and Superego to identify how Humbert coped with his deepest desire. From the discussion, this current research found that he managed himself by being a literature professor as well as a husband in order to fulfill his Id yet being tolerated with his superego. Thus, this particular personality was apparently projected as his coping method and his way to be a so-called good person in his society.
Co-Authors Ahmad Guntur Saputra Annisa Harli Tanjung Muhammad Wildan Hakim Okta Tri Umami