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All Journal Jurnal Sistem Informasi Mahakarya (JSIM) Realita: Jurnal Penelitian dan Kebudayaan Islam Tanzhim
Sri Wahyuni
STID Al-Hadid, Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Teknik Komunikasi Persuasif Buya Yahya Pada Ceramah “Apa Dan Bagaimana Hijrah Itu?” Kelaut Dia; Sri Wahyuni
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 19 No. 1 (2021): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.374 KB) | DOI: 10.30762/realita.v19i1.3411

Abstract

KH. Yahya Zainul Ma'arif (Buya Yahya) in the lecture "What and How Is Hijrah?", There is a persuasive communication technique, because there are many positive responses from mad'u. The existence of positive audience participation on the message conveyed, indicates the successful application of persuasive communication techniques. This study explains Buya Yahya's persuasive communication technique in the lecture "What and How Is Hijrah?". The study methodology is a qualitative researcher with the Philipp Mayring content analysis method, namely the research used to examine the content of messages in a communication process, in this study the content of da'wah messages. This study used video transcribed into text, then analyzed using a coding agenda with the patterns and categories of each persuasive communication technique used in this study. The data were collected through observation of broadcasts on the Al-Bahjah TV Youtube channel in the video lecture entitled "What and How Is Hijrah?". As a result, there are seven persuasive communication techniques used by Buya Yahya in his lecture "What and How Is Hijrah?" namely: association technique, integration technique, reward technique or “pay-off” technique, “Putting it up to you” technique, transfer technique, “bandwagon” technique, “don't ask if” technique and “ask which” technique. With the persuasive communication techniques used by preachers in conveying their da'wah messages, hopefully that mad'u can easily understand, so the purpose of da'wah communication is easily achieved.
Teknik Komunikasi Persuasif Buya Yahya Pada Ceramah “Apa Dan Bagaimana Hijrah Itu?” Kelaut Dia; Sri Wahyuni
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 19 No. 1 (2021): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.374 KB) | DOI: 10.30762/realita.v19i1.3411

Abstract

KH. Yahya Zainul Ma'arif (Buya Yahya) in the lecture "What and How Is Hijrah?", There is a persuasive communication technique, because there are many positive responses from mad'u. The existence of positive audience participation on the message conveyed, indicates the successful application of persuasive communication techniques. This study explains Buya Yahya's persuasive communication technique in the lecture "What and How Is Hijrah?". The study methodology is a qualitative researcher with the Philipp Mayring content analysis method, namely the research used to examine the content of messages in a communication process, in this study the content of da'wah messages. This study used video transcribed into text, then analyzed using a coding agenda with the patterns and categories of each persuasive communication technique used in this study. The data were collected through observation of broadcasts on the Al-Bahjah TV Youtube channel in the video lecture entitled "What and How Is Hijrah?". As a result, there are seven persuasive communication techniques used by Buya Yahya in his lecture "What and How Is Hijrah?" namely: association technique, integration technique, reward technique or “pay-off” technique, “Putting it up to you” technique, transfer technique, “bandwagon” technique, “don't ask if” technique and “ask which” technique. With the persuasive communication techniques used by preachers in conveying their da'wah messages, hopefully that mad'u can easily understand, so the purpose of da'wah communication is easily achieved.
Cost-Effectiveness Analysis Perencanaan Strategi Departemen Pendidikan Yayasan X Surabaya Sri Wahyuni
Tanzhim: Jurnal Dakwah Terprogram Vol 4 No 1 (2026)
Publisher : STID Al Hadid Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55372/tanzhim.v4i1.55

Abstract

Organisasi sosial perlu adaptif menghadapi tantangan internal atau eksternal sehingga tetap mampu memberikan kinerja maksimal dalam memuaskan stakeholdernya. Panti asuhan sebagai organisasi sosial perlu menggunakan prinsip tersebut. Di saat berhadapan dengan tantangan keterbatasan internal, perlu merumuskan perencanaan strategis sehingga kinerjanya baik. Yayasan tersebut, khususnya departemen pendidikan, menghadapi masalah keterbatasan sumber daya sehingga mengalami kebingungan dalam memecahkan masalah anak asuhnya. Tujuan studi ini yakni memilih keputusan dengan tools Cost-Effectiveness Analysis dalam Perencanaan Strategi pada Departemen Pendidikan Yayasan X Surabaya. Teori yang digunakan adalah teori Cost-Effectiveness Analysis Anthony E. Boardman, dkk. Studi ini merupakan penelitian terapan (applied research) dengan pendekatan kualitatif. Data bersumber dari wawancara, observasi, dan pustaka. Hasil studi: alternatif keputusan yang perlu dipilih adalah menyelenggarakan kegitan belajar dengan tema pelajaran sekolah dan pengembangan kharakter siswa dipandu oleh tenaga profesional. Keputusan ini dipilih karena beban biaya yang dikeluarkan lebih kecil dibanding alternatif lain, namun tingkat efektivitasnya lebih tinggi. Implikasi temuan studi ini memberikan prosedur dalam memilih alternatif strategi dengan perbandingan cost moneter dan efektivitas. Hal yang berbeda dari teori yakni terkait pemilihan alternatif keputusan yang layak menjadi input CEA, ukuran biaya tidak selalu dalam skala moneter, dan biaya moneter bukan satu-satunya acuan dalam membuat keputusan strategi.
Co-Authors Kelaut Dia