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All Journal Prosiding Seri Seminar Nasional
Joshua Steven Angriawan
Program Studi Sarjana Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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PEMETAAN STRATEGI PEMASARAN TOKO SEMBAKO YOGAS JAYA Cokki Cokki; Andrea Yogas; Felix Adrean; Joshua Steven Angriawan; Filipus So
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.641 KB) | DOI: 10.24912/pserina.v1i1.17580

Abstract

This community service activity was done to map out the marketing strategy of Yogas Jaya grocery shop. The community service team made 6 components of marketing strategy mapping which included external marketing environment analysis, company analysis, customer analysis, competitor analysis, differentiation and positioning, and marketing mix analysis. The results of the activities show that Yogas Jaya grocery store already has a marketing strategy, but not all components of the strategy are implemented. The team suggest further actions to the strategy mapping that had been done, such as asking for consumer feedback and a more in-depth analysis of each component of the marketing mix. As a piece of practical advice, the shop is advised to consider online shopping opportunities.
Co-Authors Andrea Yogas Cokki Cokki Felix Adrean Filipus So