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Khairina Natsir
Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara, Jakarta.
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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MENDORONG PERAN ORANG TUA DALAM MEMBANGUN LITERASI KEUANGAN ANAK SEJAK USIA DINI Khairina Natsir
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.064 KB) | DOI: 10.24912/pserina.v1i1.17631

Abstract

Financial literacy education with the target of early childhood is a concept to introduce how to manage finances wisely and sustainably in children from an early age so that children are skilled and able to control the use of money and are able to sort out what is a need and which is just a desire. Financial literacy in children can be built through the role of schools, families and the community. The partner is PMOG of Raudhatul Athfal Toufiqurahman Kindergarten which is located in Beji Timur Village, Depok. This school already has a financial education program for kindergarten students, namely the saving movement. Starting with saving education using traditional piggy banks. In the even semester of 2020-2021, the collaboration was continued with the saving movement at the BRI Agro Niaga bank Depok Branch. At that time the students opened a savings account at BRI. Teachers help collect data and documents needed for opening a savings account. BRI assisted in opening student accounts and collecting collective savings from schools. The PKM Tarumanagara University team contributed to encouraging the spirit of saving in children by providing an initial deposit of Rp. 220,000,- per child. The next challenge is how to motivate so that the amount of savings in children's accounts can continue to be increased and not decrease. In this case, the role of the family, especially parents, is very important in building children's financial literacy because most of the child's time is spent in the midst of the family and the family is the child's financial source.  In the odd semester of 2021-2022, the PKM activity is to provide counseling to parents of students to encourage develop the financial literacy in children from an early age. Community service activities were carried out with direct meetings at the Raudhatul Athfal Toufiqurahman Kindergarten school followed by parents of students in mid-November 2021. The activity was attended by 20 parents of students while still implementing health protocols.
DIGITALISASI UMKM SEBAGAI SOLUSI BERTAHAN DIMASA KRISIS PANDEMI COVID-19 Khairina Natsir
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.023 KB) | DOI: 10.24912/pserina.v1i1.17694

Abstract

Partners in this PKM activity are MSME actors located in RT 10/RW 04 Batan Indah Housing, Kademangan village, Setu district, South Tangerang. It is currently inhabited by around 45 families, of which 30% of the families are small business SMEs engaged in the culinary field, such as cakes, snacks, frozen products and other creative industries. The problem that occurred was that during the pandemic due to social restrictions, the sales turnover of culinary businesses decreased drastically to 75%, some even temporarily chose to take a break from selling activities because the buyers were very quiet, and as a result they lost money due to overstock of their merchandise. If these MSME partners are able to convert their business to digital, it is certain that these residents' culinary products will continue to run well, because the actual need for household culinary delights such as breakfast or side dishes for lunch at partner locations is still very high. This PKM activity aims to provide training/counseling on how to digitize sales and product promotions by utilizing available hardware and optimizing the use of existing social and business platforms such as WhatsApp for Business and Gofood. The benefits obtained by digitizing products are to reach sales and a wider market even during a pandemic. The activity has been carried out from 7 November 2021 to 20 November 2021. As many as 15 business actors were visited one by one and given counseling and dialogue about the digitization of MSMEs and an explanation of the use of the WhatsApp Business application and the installation of GoFood on HP. The activity went smoothly and the material was conveyed quite completely.
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