Garuda - Garba Rujukan Digital

Nicholas Nicholas

Program Studi Ekonomi, Universitas Tarumanagara Jakarta

Author-ID : 5304471

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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PELATIHAN PEMBUATAN LAPORAN KEUANGAN SEDERHANA BERBASIS APLIKASI SI APIK PADA UMKM BOLU RASA BAKERY BEKASI Yusbardini Yusbardini; Daryyl Daryyl; Nicholas Nicholas
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Micro, Small and Medium Enterprises (MSMEs) face obstacles in preparing standardized financial reporting, not knowinghow much pure profit they will get, lack of understanding of basic knowledge of financial records, lack of understanding of Android-based financial application knowledge, and difficulty getting financing from financial institutions. The purpose ofthis community service is to increase understaKURnding of basic knowledge of financial records and improve the ability to operate Android-based financial applications through education and training on Android-based financial bookkeeping.Community service involves the perpetrators of SMEs Bolu Rasa Bakery in Pejuang Village, Bekasi as the object of research. The method used in the training isthe online method, indirect faceto-face &mentoring, namely by analyzing andproblem solving. Financial bookkeeping materials are presented with lectures, training, questions and answers, demonstrations, and online case resolution. The material is made in a simple and attractive way so that the financial bookkeeping material is easy to understand for SMEs in Bolu Rasa Bakery. Furthermore, the recording process begins withexamples of simple transactions that are usually carried out through the SI APIK application, an android application issuedby Bank Indonesia. The results of financial literacy training and financial reporting assistance through this android-basedapplication are expected to run well, as well as an increase in understanding of basic knowledge of financial records and an increase in understanding of the operation of android-based financial applications.

PEMBERDAYAAN UMKM UNTUK MENINGKATKAN PENDAPATAN MELALUI PEMASARAN ONLINE Kurniati Kurniati; Daryyl Daryyl; Nicholas Nicholas
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

MSMEs are one of the sectors that provide great benefits for both the region and the community, with their ability to absorb a lot of labor, this sector answers the gap between the growth of the productive age population and the availability of jobs, besides that MSMEs also have a positive contribution in increasing the GDP of a region. Problems that are often found in the development of the MSME sector are marketing problems. One of the problems faced is the lack of knowledge about marketing related to the limited information that can be reached by microenterprises about the market. This also happenedto BOLU RASA MSMEs, which experienced many obstacles due to the pandemic and limited knowledge about online marketing. Conventional marketing that has been carried out so far has resulted in decreased sales and reduced income. Online-based marketing has not been widely understood and used by MSMEs. This service activity was carried out by the Untar PKM team in the form of training by providing examples of ways that businesses can use to market their products via the internet. Partners who participated in this activity there were 4 business people who were a branch of the Bolu Rasa Bakery UMKM. The practical contribution of this community service is to educate micro business owners to no longer hesitate to use social media in product marketing.

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