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All Journal International Journal of Informatics, Economics, Management and Science
Anissa Putri
Sekolah Tinggi Ilmu Ekonomi Jayakarta
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Library & Information Science Materials Science & Nanotechnology Neuroscience Physics

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E-Service Quality, Promotion and Price Perception on Loyalty of Traveloka Users Anissa Putri; Feby Kinanda; Oktavia Marpaung; Binton Siburian
International Journal of Informatics, Economics, Management and Science (IJIEMS) Vol 1 No 2 (2022): IJIEMS (August 2022)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.418 KB) | DOI: 10.52362/ijiems.v1i2.879

Abstract

This research was conducted to determine the effect of each variable, e-service quality, promotion, and price perception on loyalty users. The type of research used is quantitative analysis, the data collectiontechnique used is multiple linear regression analysis. Furthermore, the samplingtechnique used is random sampling with a total of 105 respondents. The results showed that from the third factor, price perception had apositive and significant effect, while the quality of e-service and promotion had a positive and insignificant effectIt is hoped that Traveloka will continue to strive to improve the quality of e-service quality, promotions and price perception to help increase loyalty, so that more and more people use the Traveloka application in Jakarta..
Co-Authors Binton Siburian Feby Kinanda Oktavia Marpaung