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All Journal Journal of Applied Islamic Economics and Finance
Asep Abdul Halim
Program Studi Manajemen Bisnis Syariah, Universitas Ma’soem
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Image dan Kepercayaan terhadap Loyalitas Deposan di BRI Syariah Kantor Cabang Suniaraja Bandung Jujun Jamaludin; Asep Abdul Halim; Linda Pratiwi
Journal of Applied Islamic Economics and Finance Vol 2 No 1 (2021): Journal of Applied Islamic Economics and Finance (October 2021)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.727 KB) | DOI: 10.35313/jaief.v2i1.3447

Abstract

This study aims to determine how the influence of Brand Image, trust on the loyalty of depositors at BRI Syariah KC Suniaraja Bandung, while the type of research is quantitative associative, the type of data is primary data and uses data collection in the form of observations, interviews, questionnaires and literature studies. The results showed that there was a significant influence between Brand Image on the loyalty of depositors at BRI Syariah KC Suniaraja Bandung with the results of the t test where the value of t count > t table (4.424 > 1.666) there was a significant influence between trust and loyalty of depositors at BRI Syariah KC Suniaraja Bandung with t test results where t count > t table (4.365 > 1.666), and simultaneously there is a significant influence between brand image and trust on depositor loyalty at BRI Syariah KC Suniaraja Bandung with f test results where f count > f table ( 17,177 > 3,128).
Co-Authors Jujun Jamaludin Linda Pratiwi