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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ilomata International Journal of Social Science Journal Of Human And Education (JAHE) Husnayain Business Review
Andika Murdani
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Social Media and Its Implication for Democracy in 2020 U.S. Elections Andika Murdani; Halifa Haqqi; Satria Alchatib
Ilomata International Journal of Social Science Vol 3 No 3 (2022): July 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.083 KB) | DOI: 10.52728/ijss.v3i3.499

Abstract

We can see the growing use of social media for politics through 2020 U.S. elections. This social media presence has the potential to shift the perspective of democracy. This paper is a reflection to explore the use of social media in the United States democracy, especially in the 2020 election. This paper explained that social media has a significant role in the United States democracy, including those of the 2020 U.S. presidential election. Social media, with its shortcomings and advantages, contributed greatly to the election results, increasing public engagement, and increasing political participation. On the other hand, social media also gave rise to public polarization in the U.S. and opened up foreign intervention opportunities. However, by the 2020 U.S. election, the foreign intervention was relatively low, so that it did not have enough effect on the election results. Trump and Biden became two candidates who understood this social media potential and sought to attract voters in their respective ways. With the right and structured strategy, Biden was able to achieve deeper engagement through numerous interactions on social media. As the result, Biden emerged as the winner of the election, one of which with social media support.
Coffee Shop as a Value Added of Ngidam Muncar Tourism Village Andika Murdani; Christy Damayanti
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.981 KB) | DOI: 10.35568/abdimas.v5i2.2444

Abstract

The Tourism Village concept is intensified by the government as one of the national development priorities in the tourism sector. This concept was developed by Muncar Village, Semarang through the “Ngidam Muncar Tourism Village”. The village government has tried to organize the area, although there are still limitations in attracting tourists. The minimal number of tourist visits indicates that Ngidam Muncar Village needs potential added value. One of the current attractions that is currently popular is the coffee shop. We can see the increasing number of coffee shops that are bustling in the community. Therefore, the coffee shop was chosen as a solution offer for the current value added of a tourist village. The purpose of this service is to provide counseling related to the management of "Coffee Shop as a Value Added in Ngidam Muncar Tourism Village Semarang". Service activities were carried out by providing an overview of Coffee Shop opportunities for the development of tourist villages as well as direct practice of setting up coffee shops and making them. The training was delivered by the expert in coffee entrepreneurs associations. By understanding the trend of coffee shop development, the value added of tourist villages is expected to be more optimal. The expected outcome target is that the participants have a theoretical and practical picture in developing a coffee shop in a tourist village area.
The Role of Political Memes on Social Media in Criticizing Political Policy in the United States 2016-2019 Halifa Haqqi; Dwi Putro; Andika Murdani
Husnayain Business Review Vol. 2 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v2i2.285

Abstract

Purpose - This paper seek to determine the role of political-themed memes on social media in criticizing political policies in the United States (US) in 2016–2019. This period was beginning with the 2016 US presidential election and continuing through Donald Trump's presidency. The use of memes has become a popular medium for expressing US public opinion on policies and political issues that occur in the US. Expression of opinion in the form of praise, support, or criticism was channelled through memes that are created and disseminated on social media. The method used was qualitative, with data sources from books, journals, and official US media. Findings - this study describes memes as an alternative means of representing US public opinion in a light and interesting way. However, the use of memes can only be used as a form of taking a stance on the development of political situations and policies through social media. Novelty - Political instruments that have developed in the midst of digital technology have been an important factor in political discourse in a country. This can provide input for the government and policy makers to take into account the development of discourse on digital media as a form of public participation.
Penguatan Nilai Nasionalisme melalui Kearifan Lokal bagi Gen-Z sebagai Counter Hegemoni Asing Andika Murdani; Halifa Haqqi
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.366

Abstract

Gen-Z adalah aset berharga bangsa yang tengah menghadapi berbagai tantangan karena globalisasi. Kehadiran globalisasi membawa keterbukaan keran informasi yang berlimpah kepada generasi yang juga disebut internet-generation ini. Kondisi ini menghadirkan tantangan wawasan kebangsaan akibat potensi hegemoni asing dengan nilai-nilai yang mungkin menyimpang dari karakter bangsa, sebaran informasi bermuatan hate speech ataupun hoax. Dampaknya, nilai nasionalisme dapat luntur. Padahal, kekayaan Indonesia sebagai bangsa plural dengan slogan Bhineka Tunggal Ika termuat dalam nasionalisme bersama kearifan lokalnya. Latar belakang ini melandasi kegiatan pengabdian berupa agenda penguatan nilai nasionalisme melalui kearifan lokal bagi Gen-Z dalam rangka menangkal hegemoni asing. Agenda dilakukan dalam konsep FGD dan kampanye sehingga dapat meningkatkan nasionalisme, mengedukasi, sekaligus menguatkan pemahaman dan kecintaan terhadap kearifan lokal. Indikator keberhasilan diukur dari peningkatan pemahaman terhadap kearifan lokal dan kebanggaan terhadap cinta tanah air. Indikator keberhasilan dinilai melalui FGD dan evaluasi. Kegiatan berhasil menyebarluaskan kearifan lokal melalui media sosial, sehingga meningkatkan rasa nasionalisme. Dampak positif ini juga dapat tersebar semakin luas dengan adanya campaign yang dilakukan sehingga semakin banyak Gen-Z mengenali serta mencintai kearifan lokal Indonesia.
Co-Authors Christy Damayanti Dwi Putro Halifa Haqqi Satria Alchatib