Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Visioner & Strategis
Lisa Noverita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Physical Evidence Dan Produk Jasa Pendidikan Terhadap Keputusan Mahasiswa Memilih Program Studi Manajemen Unimal Lisa Noverita; Mariyudi Mariyudi
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 This study aims to analyze the effect of physical evidence and educational service products on student decisions to choose a management study program at the Faculty of Economics and Business, University of Malikussaleh. The number of samples obtained in this study was 270 respondents. The data were processed using the SPSS program and analyzed using multiple linear regressions. The results of the research and data analysis were partially obtained, physical evidence and service products significantly influenced the student's decision to choose the Management Study Program at the University of  Malikussaleh Lhokseumawe. Keywords: physical evidence and service products, purchase decisions
Co-Authors Mariyudi Mariyudi