Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Ethno-Sciences and Education Research
Mohamad Arief Setiawan
Faculty of Agriculture, Universitas Padjadjaran, Indonesia
Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Transportation Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Risk Control Of Onion (Allium ascalonicum L.) Production On Surjan Land Aliudin Aliudin; Aris Supriyo Wibowo; Setiawan Sariyoga; Mohamad Arief Setiawan
International Journal of Ethno-Sciences and Education Research Vol 1, No 3 (2021)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.38 KB) | DOI: 10.46336/ijeer.v1i3.296

Abstract

Onion is one of the commodities of annual vegetable crops that have high economic value, a type of short-lived plant, can be propagated vegetatively or generatively, can be developed in low to highland areas and can be cultivated throughout the year. High demand for onions was not followed by supply of onion in the market. This is caused by high risks in the cultivation of  Onions. As the theory of supply, the level of supply of a commodity will be affected by the amount of commodities produced. The research aims to analyze the risk factors for onion production and onion supply behavior. The method of this research was survey methode. The location of this research was at Tonjong, Kramatwatu subdistrict. The population of onions farmers was 117 farmers and the amount of the sample used in this research is 54 farmers. Sort of datas that used in this research were primary data and secondary data. The analysis data that used are risk analysis, and multiple linear regression analysis. The results showed that the level of risk of onion in Tonjong Village was 1621.91 or 32 percent of the productivity value obtained by farmers. The source of the risks on Onion farming in Tonjong Village are climate and weather, pests and plant diseases, land fertility, and the effectiveness of using inputs. There are two factors that significantly influence the behavior of onion offering in Tonjong  Village, the cost variable of fungicide and the variable cost of insecticide.
Marketing Communication Strategy Of Riyan Farm Hydroponic Vegetable (Case Of Riyan Farm Smes, Serang City) Sri Mulyati; Nanang Krisdianto; Mohamad Arief Setiawan
International Journal of Ethno-Sciences and Education Research Vol 1, No 3 (2021)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.182 KB) | DOI: 10.46336/ijeer.v1i3.297

Abstract

Riyan Farm is one of agricultural business that uses hydroponic method to grow vegetables in Serang City. However, many people of Serang City and the county around are still not knowing Riyan Farm’s hydroponic product which results in decreased sales. This requires Riyan Farm to determind the right marketing communication strategy. This study lasted for 7 months with several considerations. The research took place on RSS Pemda Housing Block D1 Banjarsari District Cipocok Jaya Serang City Banten. This research uses a benchmarking approach against other business that have similar products and have been successful in the market. Benchmarking method performed by collecting information from other Farm’s product through in-depth interviews and observation and other data that have reliable information as books and literature. The analysis tools used are Gap analysis, IFE matrix, EFE matrix and SWOT matrix. The Gap analysis based on marketing communication mix results in 7 recommendation of communication strategy. In order to create the applicative strategy that suits company’s environment, those 7 recommendations should be combined with the result of SWOT Analysis. The last of result shows 5 market communication alternative strategy.
Co-Authors Aliudin Aliudin Aris Supriyo Wibowo Nanang Krisdianto Setiawan Sariyoga Sri Mulyati