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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Dandi Prasetyo Atmojo
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Decision Sciences, Operations Research & Management

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PENGARUH STRATEGI PEMASARAN, FASILITAS OUTLET DAN HARGA TERHADAP KEPUASAN PELANGGAN STUDI KASUS PADA OUTLET DEAR SISTERS SIDOARJO Dandi Prasetyo Atmojo; Pompong Budi Setiadi; Sri Rahayu
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.782 KB) | DOI: 10.34308/eqien.v11i1.686

Abstract

This study aims to determine the effect of marketing strategy, outlet facilities and prices on customer satisfaction. This research was conducted at the Dear Sisters outlet in Sidoarjo, East Java. The research method used in this research is descriptive by using quantitative methods. This study uses primary data, namely the distribution of questionnaires by taking respondents from the Dear Sisters outlet customers in the Sidoarjo branch, East Java. This study uses random sampling with a total of 50 respondents from Dear Sisters outlet customers. The analytical method used is multiple regression analysis which is processed using the SPSS application. The results of this study indicate that the marketing strategy variable has no effect on customer satisfaction, the outlet facility variable has a positive effect on customer satisfaction and the price variable has no effect on customer satisfaction. And the variables of marketing strategy, outlet facilities, and prices simultaneously affect customer satisfaction.
Co-Authors Pompong Budi Setiadi SRI RAHAYU