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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Nadya Fara Dilla
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Decision Sciences, Operations Research & Management

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI THE LANGHAM HOTEL JAKARTA Nadya Fara Dilla; Surono Surono
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.986 KB) | DOI: 10.34308/eqien.v11i1.808

Abstract

This research was conducted aiming to see the effect of product quality, service quality, and promotion on customer satisfaction at The Langham Hotel Jakarta. The population of this research are customers of The Langham Hotel Jakarta who have had a stay experience totaling 100 customers. The sampling technique used was purposive sampling and the number of samples was calculated using the Slovin formula. The study was conducted on 100 respondents using the Partial Least Square (PLS) analysis method with the SmartPLS 3 application. This research was conducted using quantitative and descriptive methods, describing the relationship between phenomena studied in a systematic, factual and accurate manner. positively but not significantly on customer satisfaction while for other variables namely service quality and promotion a positive and significant effect on customer satisfaction at The Langham Hotel Jakarta.
Co-Authors Surono Surono