Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Olive Ryan Wibowo
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Service Quality Dan Price Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Bengkel Honda AHASS Sukma Motor II (Studi Pada Pelanggan Mahasiswa Universitas Islam Malang) Olive Ryan Wibowo; N. Rachma; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.075 KB)

Abstract

Abstract The purpose of this study was to examine the effect of Service Quality, Price on Repurchase Intention through Customer Satisfaction at the Honda AHASS Sukma Motor II Workshop Malang (Study on customers of Malang Islamic University students). This type of research is explanatory research using a quantitative approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach. The data collection method in this study was carried out by distributing online questionnaires with a Likert scale given to respondents who had made repeat purchases at the Honda AHASS Sukma Motor II workshop. The sample used in this study were 75 respondents. Research data were analyzed using IBM SPSS Software. The results of this study found that service quality and price directly affect repurchase intention. Service quality and price have a direct effect on customer satisfaction. Repurchase intention has a direct effect on customer satisfaction. Service quality and price have a direct effect on customer satisfaction as an Intervening Variable. Keywords: service quality, price, repurchase intention, customer satisfaction
Co-Authors Andi Normala N. Rachma