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All Journal E-JRM Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ulfatul Munawaroh
Unknown Affiliation
Economics, Econometrics & Finance

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ANALISIS KELAYAKAN BISNIS DITINJAU DARI ASPEK KEUANGAN PRODUK EKONOMI KREATIF (Studi Kasus Pada PKM-Kewirausahaan “Jadian Yok Cah Malang”) Ulfatul Munawaroh; Jeni Susyanti; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen Vol 6, No 02 (2017): Jurnal Ilmiah Riset Manajemen (eJRM)
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.587 KB)

Abstract

This research aimed to describe the results of the business feasibility analysis creative economic products in financial feasibility aspect. This product is a clock that anti dents and unbreakable with design of Malang icon. The case study of this research is Jadian Yok Cah Malang business. The results showed that Break Even Point Rp.36.177.841. or 426 on pieces, Payback Period 2,84 years, Net Present Value Rp. 54.456.233, Profitability Index 2,11, Average Rate of Return 51% and Internal Rate of Return 42%. Based on financial feasibility, Jadian Yok Cah Malang is feasible to be developed.
Implementasi Bauran Pemasaran Syariah terhadap Keputusan Pembelian Kopi Lanang di PT Rolas Nusantara Mandiri Desy Bariyyatul Qibtiyah; Ulfatul Munawaroh
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5892

Abstract

This study aims to describe the implementation of sharia marketing mix on purchasing decisions for Lanang Coffee products at PT Rolas Nusantara Mandiri . This research uses a qualitative approach by using a descriptive type of research that aims to describe or explain certain situations, events, or phenomena. Data were collected through in-depth interviews, observation, and documentation. The results showed that the sharia marketing mix which includes aspects of product, price, place, and promotion has been implemented according to the principles of halalness, honesty, justice, and social responsibility. The implementation of this sharia marketing mix builds consumer trust, influences positive perceptions, and encourages purchasing decisions. Consumers feel more confident and loyal to products marketed with sharia values. This research contributes to enriching the understanding of the importance of Islamic values in marketing practices, as well as providing practical recommendations for companies in developing sharia-based marketing strategies.
Co-Authors ABS, M Khoirul Desy Bariyyatul Qibtiyah Jeni Susyanti