<![CDATA[The emergence of the internet network, so that marketingcontinues to grow and increase to new levels, marketingactivities through the internet network are called digitalmarketing. The purpose of this research is to formulate a digitalmarketing strategy for Clothing Cottonstyles from KarawangCity and find solutions to solve the shortcomings orweaknesses of Clothing Cottonstyles in the digital marketingsection. Clothing Cottonstyles is a Clothing Brand originatingfrom the city of Karawang with the theme of concept basicswith branding on Instagram social media. This researchprocess uses a qualitative method where the research subject isthe owner of Clothing Cottonstyles in the City of Karawang. Theresearch data was collected through direct interviews withbusiness owners regarding the use of social media for productpromotion and continued data processing by the authors usingExternal and Internal Environmental Analysis and SWOTmethods. The results of this study can be explained that themarketing strategy as the application of digital marketing has agreat opportunity in increasing product sales and profits forthe owners of Clothing Cottonstyles. This business uses socialmedia Instagram as a digital marketing tool starting fromdetermining market segmentation, conducting salespromotions, in collaboration with several special promotionalInstagram users, as well as building an image through photosand videos uploaded on Instagram. But less than optimal, thereare obstacles to the Company's Digital Marketing activities,from the promotions that are carried out less on target andpromotional strategies that are still not consistent. have greatopportunities and a wider market space than before by simplyspending low costs in implementing Digital Marketin]]>
