Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIAGABI
erlinda bisri prastika
Study Program of Business Administration, Faculty of Administration Science, Unisma
Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERSEPSI DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN SABUN LIFEBUOY CAIR (STUDI KASUS PADA SANTRI PUTRI KELAS XI SMA AN-NUR BULULAWANGMALANG erlinda bisri prastika; rini rahayu kurniati; daris zunaida
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis) Vol 9, No 1 (2020): JIAGABI
Publisher : LPPM FIA Unisma Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.948 KB)

Abstract

This research was conducted with the aim to find out how much influence the perception and quality of liquid Lifebuoy soap products on consumer loyalty. The method used in this study is a quantitative method, data collection techniques using a questionnaire. The results of this study are partially with the variable Perception (X1), Product Quality (X2) on Consumer Loyalty (Y) calculated using the T Test results that the Perception variable (X1) influences Consumer Loyalty, while the Product Quality variable (X2) has no effect on Consumer Loyalty (Y). Simultaneously with the variable Perception (X1) and Product Quality (X2) on Consumer Loyalty (Y) with multiple linear regression analysis there is a significant effect.
Co-Authors Daris Zunaida Rini Rahayu Kurniati