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All Journal Kajian Linguistik dan Sastra
I Made Suwitra
DHYANA PURA UNIVERSITY
Arts Humanities Education Languange, Linguistic, Communication & Media Other

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IKLAN LAYANAN KESEHATAN MASYARAKAT (ILKM): KAJIAN SEMIOTIK I Made Suwitra; Nyoman Suarjana
Kajian Linguistik dan Sastra Vol 5, No 1 (2020)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11356.992 KB) | DOI: 10.23917/kls.v5i1.7142

Abstract

Public health service advertisements (PHSA) tend to provide information, remind, add value, influence, and even change people's attitudes to healthy living. The purpose of this study was to determine the style of language, meaning, and public health service advertising ideology. The results of this study showed that; (1) the Public Health Service Ads (PHSA) language style, (2) the diction or word choice used tends to be informal, general, brief and understandable by ordinary learned societies. Regarding the tone contained, the narrative text had a simple language style, usually suitable to give instructions, commands, lessons, lectures, and the like. From the meaning point of view, semiotic meaning came from the relation between signifier and signified or it was the meaning of connotation. The ideology that lied behind sourced from the resulting connotation. The way to express imperatively as well as the use of symbols, colors, backgrounds (sign) such as thermometers; for instance. This has determined that PHSA concerned with hygiene, health, precautions, caution, caring, togetherness, planning, prosperity, and happiness.Keywords: PHSA, language style, meaning, ideology
Co-Authors Nyoman Suarjana