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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Seminar Nasional Teknologi dan Multidisiplin Ilmu
Rodhiah Rodhiah Rodhiah Rodhiah
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The Effect of Perceived Quality, Customer Satisfaction, Corporate Image, Customer Experience on Customer Loyalty Missy Salim; Rodhiah Rodhiah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3844

Abstract

The purpose of this study was to examine the effect of perceived quality, customer satisfaction, corporate image and customer experience on customer loyalty. The population of this study are users of the LINE Webtoon application in Jakarta. This study uses a sample with a non-probability method. The sample selection technique is purposive sampling. The number of samples is 100 respondents who use the LINE Webtoon application. The data collection technique used a questionnaire distributed online via google form. The analysis technique uses SEM which is then processed with smartPLS. The results of this study indicate that perceived quality and customer experience have a positive and significant effect on customer loyalty. However, customer satisfaction and company image have no significant effect on customer loyalty.
The Effect of Brand Communication, Brand Experience, and Brand Image on Yamaha Brand Loyalty in West Jakarta: Brand Trust as a Mediation Variable Ceri Hartono; Rodhiah Rodhiah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3503

Abstract

The purpose of this study was to empirically examine the effect of brand communication, brand experience, and brand image, brand trust on Yamaha Motor brand loyalty. The sampling technique used was the convenience sampling method, as many as 100 respondents who had used or owned a Yamaha Motorcycle in West Jakarta. Data collection by distributing online questionnaires using Google Forms. The analysis technique in this research is SEM using the SmartPLS 3.0 program. The results showed that brand communication and brand experience had a positive and significant effect on brand image, brand communication had a positive and insignificant effect on brand image, brand experience and brand image had a positive and significant influence on brand trust and brand loyalty, brand trust had a positive and significant effect positive and significant to brand loyalty.
Pengaruh Brand Personality Terhadap Purchase Intention Produk The Body Shop Lidia Adetiya Hermanto; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 1, No 4 (2019): Oktober 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v1i4.6569

Abstract

This research was conducted to prove that Brand personality had a positive influence on the Purchase Intention of The Body Shop consumers. The sampling technique used was purposive sampling with the total of 100 respondents. Data collection using a questionnaire with a Likert Scale. In this study, the analysis technique uses Multiple Regression Analysis, Determination Coefficient and Hypothesis Testing using SPSS 25 Software. The results of this study show that Sincerity, Competence, Excitement, dan Sophistication of Brand personality have a positive effect on the Purchase Intention of The Body Shop consumers. Meanwhile, Ruggedness of Brand personality does not have a positive effect on the Purchase Intention  of The Body Shop consumers.Penelitian ini dilakukan untuk membuktikan Brand personality memiliki pengaruh yang positif untuk Purchase Intention konsumen The Body Shop. Teknik pengambilan sampel yang digunakan adalah convenience sampling dengan jumlah sebanyak 100 responden. Pengumpulan data dengan menggunakan kuisioner dengan Skala Ordinal. Teknik analisis dalam penelitian ini menggunakan Analisis Regresi Berganda, Koefisien Determinasi dan Pengujian Hipotesis dengan menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa Sincerity, Competence, Excitement, dan Sophistication dari Brand personality berpengaruh positif terhadap Purchase Intention konsumen The Body Shop, sedangkan Ruggedness dari Brand personality tidak berpengaruh positif terhadap Purchase Intention konsumen The Body Shop.
The Effect of Entrepreneurship Orientation on Family Business Performance in Pekanbaru with Family Involvement as Mediation Richard Junius; Rodhiah Rodhiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6252

Abstract

The purpose of this study is to examine the effect of entrepreneurial orientation on family business performance in Pekanbaru. To know the effect of entrepreneurial orientation on family involvement. To examine the effect of family involvement on family business performance. To examine the effect of entrepreneurial orientation on family business performance in Pekanbaru with family involvement as mediation. The number of samples used in this study were 135 respondents who are family business owners in Pekanbaru. This study used non-probability sampling with purposive sampling for the sample selection technique. The data collection technique used a questionnaire made in the form of a google form which was then distributed online. This study used SmartPLS for the data analysis technique. The results showed that entrepreneurial orientation had a positive effect on family business performance in Pekanbaru but not significant, entrepreneurial orientation had a positive effect on family involvement, family involvement had a positive effect on family business performance in Pekanbaru, and entrepreneurial orientation had a positive effect on family business performance in Pekanbaru when mediated by family involvement.
The Effect of Information Technology Culture on Online Business Success in Jakarta Gilbert Orville; Rodhiah Rodhiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6362

Abstract

Based on the increasingly large development of the internet, the use of the Internet has entered in various fields of life. Everyone can access the Internet; entrepreneurs also take advantage of this as an opportunity. The influence of information technology affects entrepreneurs to make the transition of their business into an online business. That way, the products they sell can be purchased via the internet. This study aims to determine the influence of information technology culture on online business success, the effect of one's innovation and experience on the relationship between information technology culture and online business success in Jakarta. The population in this study are online entrepreneurs in Jakarta. The sample used in this study amounted to 100 samples. This sample selection technique uses convenience sampling technique through SmartPLS 3. Data collection is done by distributing questionnaires through Google Form. The results of this study indicate that the information technology culture variable has a positive and significant effect on online business success, the experience variable has a positive and significant effect on the relationship between information technology culture and online business success. However, Personal Innovativeness variable has a negative and significant effect relationship between information technology culture and online business success variable.
Effect of Entrepreneurship Orientation, Marketing Capability, Social Media Use on MSME Performance in Kelapa Gading Luigi Susanto; Rodhiah Rodhiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6269

Abstract

The purpose of this study was to examine the entrepreneurial orientation, marketing capability, use of social media have an influence on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading. Sampling was done by non-probability sampling method. Data collection technique was using Purposive Sampling. Data collected by means of distributing online questionnaires through the Google Form application with a sample size of 100 respondents. The data analysis technique used the SEM method, and the data was processed using SmartPLS software. The results showed that entrepreneurial orientation had a positive and insignificant effect on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading, marketing capability had a positive and significant effect on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading, the use of social media had a positive and significant effect. on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading.
Peran Csr Pt.Astra International Tbk Dalam Pemberdayaan Ekonomi Masyarakat (Umkm) Melalui Kampung Berseri Astra Yuli Ermawati; Puijianto Puijianto; Rodhiah Rodhiah
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.214

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia, which are contributors to national economic growth, still experience many obstacles in their development, such as ineffective partnership patterns, and their development does not meet expectations. This makes the implementation of CSR carried out by companies or BUMN still not on target or still partial. The aim of this research is to evaluate and create a pattern of synergy between the implementation of corporate CSR and community economic empowerment in the form of MSMEs. This research was conducted at PT Astra International Tbk with one of the CSR partners in the form of Kampung Berseri Astra, namely KBA Semanggi Suroboyo. The research method is a qualitative approach, using 3 key informants. The results of the research show that PT Astra International Tbk has committed to implementing corporate CSR with a focus on community economic development through Kampung Berseri Astra which is developed and monitored continuously every year through 4 main pillars, namely Education, Health, Environment and Entrepreneurship. KBA Semanggi Suroboyo, as one of the partners, feels that the implementation of CSR is right on target, but is still hampered by the synergy of regional government programs, especially those related to empowering MSMEs. An appropriate synergy pattern is needed to synergize the implementation of the Company's CSR with community economic empowerment, especially in terms of empowering MSMEs.
Co-Authors Ceri Hartono Gilbert Orville Lidia Adetiya Hermanto Luigi Susanto Missy Salim Puijianto Puijianto Richard Junius Yuli Ermawati