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Perancangan Booklet Company Profile sebagai Media Promosi PT. Citra Inovasi Prima Prasetya Pancatri Ayuda; Juli Atika
Jurnal Pendidikan Indonesia Vol. 3 No. 06 (2022): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.722 KB) | DOI: 10.36418/japendi.v3i6.1022

Abstract

Citra Innovation Prima, which is located in Medan, North Sumatra, is one of the companies engaged in contracting including HVAC (Heating, Ventilation, and Air Conditioning). This company needs a promotion, given the increasing number of competition in terms of HVAC contractor services. Making this design aims to create promotional media in the form of a company profile booklet containing information about a company that can promote the services offered through promotional media made to the audience. The design method is carried out using qualitative and deductive methods through an approach with trusted sources. From the data that has been collected, it will be analyzed using the SWOT method to determine the design concept. The concept displayed is simple and modern in accordance with the current developments. At the design stage explains the steps taken in the design include creative strategies, visual strategies and media strategies. The result of this design is in the form of a company profile booklet that will be printed. It is hoped that this company can use it as a medium in promoting PT. Citra Iovasi Prima to the intended audience.
Redesign of the Galaxy Gym Tembung Logo as Brand Identity Yosua Simatupang; Juli Atika
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1160

Abstract

Competition in the fitness centre industry is getting tighter. This encourages Galaxy Gym Tembung to improve its brand identity in order to compete with its competitors. One of the efforts made is to redesign the logo. Galaxy Gym Tembung which is located in the area of Jalan Moh. Yakub Lubis No.dsn 3, Bandar Khalipah, Percut Sei Tuan District, Deli Serdang Regency, East Medan District, which was established in 2019, is one of the fitness centres located in Tembung with its owner named Ridho Santoso. This research aims to improve the brand identity of Galaxy Gym Tembung as a fitness centre. This study uses a qualitative method with a case study approach. Data was collected through interviews, observations, and documentation. The results of the study show that the redesign of the Galaxy Gym Tembung logo has a positive effect on brand identity. The new logo is easier to recognize and remember, more effective in conveying the meaning and message of the brand, and gives a professional and modern impression. This research contributes to Galaxy Gym Tembung in improving brand identity. The results of this research can also be useful for other designers in designing effective logos to improve brand identity.
Redesign of the Galaxy Gym Tembung Logo as Brand Identity Yosua Simatupang; Juli Atika
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1160

Abstract

Competition in the fitness centre industry is getting tighter. This encourages Galaxy Gym Tembung to improve its brand identity in order to compete with its competitors. One of the efforts made is to redesign the logo. Galaxy Gym Tembung which is located in the area of Jalan Moh. Yakub Lubis No.dsn 3, Bandar Khalipah, Percut Sei Tuan District, Deli Serdang Regency, East Medan District, which was established in 2019, is one of the fitness centres located in Tembung with its owner named Ridho Santoso. This research aims to improve the brand identity of Galaxy Gym Tembung as a fitness centre. This study uses a qualitative method with a case study approach. Data was collected through interviews, observations, and documentation. The results of the study show that the redesign of the Galaxy Gym Tembung logo has a positive effect on brand identity. The new logo is easier to recognize and remember, more effective in conveying the meaning and message of the brand, and gives a professional and modern impression. This research contributes to Galaxy Gym Tembung in improving brand identity. The results of this research can also be useful for other designers in designing effective logos to improve brand identity.