Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Al-Iqtishad : Jurnal Ekonomi
Haslindah Haslindah
Sekolah Tinggi Agama Islam Negeri Watampone
Religion Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
COST PROMOTION DAN PENINGKATAN MARKET SHARE PRODUK TABUNGAN PT. BANK MANDIRI (PERSERO) TBK Haslindah Haslindah
AL-IQTISHAD Vol 12, No 1 (2020): Al-Iqtishad
Publisher : Institut Agama Islam Negeri Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.841 KB) | DOI: 10.30863/aliqtishad.v12i1.1751

Abstract

AbstrackThis study aims to determine whether there is significant influence between costs to increase Market Share Promotion Savings Products PT. Bank Mandiri (Persero) Tbk. Hypothesis testing to see the realtionship or influence Promotion of Market Share increased PT. Bank Mandiri (Persero) Tbk, done by statistical tests Simple Linear Regression Analysis using Statistical Product and Service Solution (SPSS)16. Statistical test results show promotional cost significantly influence the in crease Market Share Sarvings products at PT. Bank Mandiri (Perseero) Tbk. With a coefficient of 0399, meaning that if the cost of promotions rose 1 points then Market Share Savings products at PT. Bank Mandiri (Persero) Tbk will increase by 0399.Kata Kunci : Promosi, Market Share, PT. Bank Mandiri (Persero) Tbk.
Co-Authors