Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Krisnadwipayana International Journal of Management Studies
Amilia Hasbullah, S.Ip., M.Sc.
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Revitalizing MSMEs through Marketing Digitalization and Business Continuity Management (BCM) Toward MSMEs In Kota Medan, North Sumatera. Ahmad Hermanto; Amilia Hasbullah, S.Ip., M.Sc.
KRISNADWIPAYANA INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES Vol 2, No 1 (2022): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.194 KB) | DOI: 10.35137/kijms.v2i1.704

Abstract

Micro Small and Medium Enterprises (MSMEs) experienced enormous economic pressure during the COVID-19 outbreak. These conditions have a direct effect on their business performance, especially on the value of sales, products and services produced, thereby impacting the sustainability of their business. Since Medan known as one of biggest city in Indonesia, where the existence of MSMEs have the significance role to generate income within the community, therefore this paper is intended to analyze how MSMEs are able to rise and can continue their business activities through efforts to implement the concept of Business Continuity Management (BCM) and digital marketing.    
Co-Authors Ahmad Hermanto