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All Journal Journal of Language and Literature Indonesian Journal of Social Sciences
Saheeh Shafi
Department of English, University of Dhaka
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Critical Interpretations of Gender Stereotypes in Selected Bangladeshi TV Advertisements Saheeh Shafi
Journal of Language and Literature Vol 21, No 1 (2021): April
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.474 KB) | DOI: 10.24071/joll.v21i1.2974

Abstract

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s Gender Stereotypes Hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of Discourse Analysis is used to find out these features in the advertisements to search the cultural, political implications. Lastly, the paper uses Pope’s The Rape of the Lock and its Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect with the above-mentioned frameworks from a contextual point of view to form the “Multi-Disciplinary Framework” to predict the future progression of the gender representations and their implications in the coming years. Results show that despite the presence of gender stereotypes, the changes in gender roles both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out about a change in the minds of people about the stereotypes and make a more women-inclusive and women-friendly environment in Bangladesh.
Second-generation immigrant Indian's identity formation: An intersectional study of pan-ethnicity, gender, and religion Saheeh Shafi
Indonesian Journal of Social Sciences Vol. 15 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ijss.v15i1.40042

Abstract

This paper explores the multi-dimensional Asian American identity of immigrant Indians from their interview responses. Pan-ethnic identity of Indians in the US as Asian Americans, the Mar Thoma Church community for religious identity, and the second-generation Patel family’s union formation in terms of gender identity will be analyzed to find out the reasons behind their choice of a particular identity. Historical frameworks like Asian American movement and theoretical frameworks like identity formation theories will be used to interpret the reasons behind the choice of the identity of Indian Americans. For analyzing interview data, methodological frameworks, including thematic and statistical analysis, will be used. Results show the reasons behind their choice of different identities, including professional advantage and their future directives as part of hypotheses of Indian Americans as they merge with the American identity as part of cultural assimilation, in other cases, retain their Asian-ness beyond Americanized identity and sometimes go beyond both American, Asian identity to restate their Indian ethnicity. To conclude, the identity of Indian Americans remains evenly poised and keeps on changing due to the requirements of the ever-evolving world.
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