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All Journal Transformasi Manageria: Journal of Islamic Education Management
Mangandar Sitanggang
Universitas Singaperbangsa Karawang Jawa Barat
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pengaruh Iklan dan Brand Image terhadap Minat Beli Produk EIGER Pasca Pandemi Covid-19: Mangandar Sitanggang; Danang Kusnanto
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.302 KB) | DOI: 10.47467/manageria.v3i1.2164

Abstract

The impact of advertisements and the brand image on interest in the purchase of the EIGER after covid-19 study in the millennial generation society of Kabupaten Karawang. Thesis Faculty of Economic, Singaperbangsa Karawang University. This new research is aimed at knowing the impact and impact of Advertising and the Brand Image on the interest of the purchase of a millennial society in the municipality of the stock market on the eiger products after the covid-19 pandemic. The sample in this study numbered 100 from the millennial society of Kabupaten Karawang. The study used validity, reliability and normality tests and t and test f tests to help with the study, and tests were done with SPSS AIDS, and Microsoft excel. Studies have concluded that the ikla and the brand image are positive and simultaneous effects on the purchase of EIGER after the covid-19 pandemic in millennial society of Kabupaten Karawang. Keyword: Advertising, Brand Image, Purchase.
Co-Authors KUSNANTO, DANANG