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All Journal Bursa : Jurnal Ekonomi dan Bisnis Indonesian Economic Review Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial
Roezaini Soefi
Universitas Gunung Leuser
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisa Komunikasi Internal dan Eksternal Dinas Syariat Islam Dalam Penerapan Syariat Islam di Kabupaten Aceh Tenggara Roezaini Soefi
Bursa : Jurnal Ekonomi dan Bisnis Vol. 1 No. 3 (2022): September 2022
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.826 KB) | DOI: 10.59086/jeb.v1i3.150

Abstract

This study aims to analyze the communication and communication process carried out by the Islamic Sharia Service internally and externally in the application of Islamic Shari'a in Southeast Aceh and to determine the relationship between internal and external communication of the Islamic Sharia Service in the application of Islamic Sharia in Southeast Aceh Regency, the Subjects and Objects of this research. is the Islamic Sharia Service of Southeast Aceh Regency. This study uses a qualitative descriptive method with the observation method. The results of this study are the Office of Islamic Sharia shows that the Internal and External Communications implemented by the Islamic Sharia Service of Southeast Aceh Regency have been able to reduce the violations of Islamic Sharia, with 29 Civil Servants, from various disciplines and levels of rank. From the results of the study, it is recommended that the Islamic Sharia Service continue to convey to da'wah cadres or youth the application of Islamic Sharia. And the internal and external communications of the Islamic Sharia Service are mutually reinforcing, interconnected, and mutually influencing each other. In order to create conducive conditions, especially in the Southeast Aceh district.
Pengaruh Pendidikan Kewirausahaan, Efikasi Diri, dan Dukungan Sosial Terhadap Minat Berwirausaha Mahasiswa Program Studi Manajemen Universitas Gunung Leuser: Penelitian Nasruddin; Roezaini Soefi
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 4 Nomor 1 February - May 2
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v4i1.312

Abstract

Pembangunan ekonomi berkelanjutan sangat bergantung pada kuantitas wirausaha, namun minat mahasiswa di daerah untuk memulai usaha mandiri masih tergolong rendah. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Pendidikan Kewirausahaan (X1), Efikasi Diri (X2), dan Dukungan Sosial (X3) terhadap Minat Berwirausaha (Y) mahasiswa Program Studi Manajemen Universitas Gunung Leuser. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode asosiatif kausal. Data primer dikumpulkan melalui penyebaran kuesioner digital berbasis skala Likert kepada 90 responden mahasiswa aktif angkatan 2025/2026 yang dipilih menggunakan teknik proportional stratified random sampling. Teknik analisis data yang diterapkan adalah analisis regresi linear berganda menggunakan perangkat lunak SPSS. Hasil uji t (parsial) menunjukkan bahwa Pendidikan Kewirausahaan (t-hitung = 2,243); Sig = 0,028), Efikasi Diri (t-hitung = 6,673); Sig. = 0,000), dan Dukungan Sosial (t-hitung = 3,725); Sig. = 0,000) berpengaruh positif dan signifikan terhadap minat berwirausaha, di mana efikasi diri menjadi prediktor internal yang paling dominan. Secara simultan (uji F), model gabungan ini berpengaruh signifikan terhadap minat berwirausaha (F-hitung = 574,231); Sig. = 0,000) dengan nilai koefisien determinasi (R2) mencapai 95,2%, sementara 4,8% sisanya dijelaskan oleh variabel di luar model. Temuan ini mengimplikasikan pentingnya sinergi antara kurikulum berbasis praktik nyata di kampus dengan dukungan psikososial lingkungan guna mengonversi potensi akademik mahasiswa menjadi aksi nyata di pasar.
The Influence of Influencer Marketing on the Interest in Purchasing MSME Products in Southeast Aceh Roezaini Soefi; Nasruddin Nasruddin; Sopira Qori Amalia
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.110

Abstract

This study aims to analyze the influence of influencer marketing on the purchase intention of MSME products in Southeast Aceh Regency. Amidst the aggressive internet penetration in Aceh Province, reaching 90%, local MSME actors still face challenges in transforming conventional promotional strategies into digital platforms. Using a quantitative approach, data were collected through questionnaires from 100 respondents selected via purposive sampling. Data analysis was conducted using simple linear regression through SPSS software. The results show that influencer marketing has a positive and significant effect on purchase intention (p < 0.05), with a coefficient of determination (R 2 ) of 0.526. This indicates that 52.6% of the variability in consumer purchase intention in Southeast Aceh is triggered by the credibility and attractiveness of public figures on social media. These findings confirm that collaboration with local influencers who understand regional authenticity values is a crucial strategy to expand MSME market access in buffer zones. The practical implications suggest that local governments and business actors strengthen the digital marketing ecosystem through community-based branding training.
Co-Authors Nasruddin Nasruddin Nasruddin Sopira Qori Amalia