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Tadjuddin Malik
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Economics, Econometrics & Finance

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Strategi Pemasaran Syariah Bank Muamalat Indonesia Tadjuddin Malik
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.844 KB) | DOI: 10.32670/fairvalue.v4i7.1324

Abstract

Bank Muamalat Indonesia as a business-oriented financial institution faces very tight competition among Islamic banks. Their marketed products are quite similar as those of other Islamic banks, the only difference is the socialization and marketing strategy of the products. The purpose of this scientific journal is obtaining the answer on how Bank Muamalat Indonesia the service to implement the socialization and marketing strategy of the products to the public. The research and the gather of data and information were carried out through conducting the interviews and observations on several customers. Document research through literature and the internet based on the concern of the concept of the Syariah Marketing Strategy of Bank Muamalat Indonesia. The data have been summarized, classified and analyzed using qualitative and quantitative methods. The results of how Bank Muamalat Indonesia provided information on the socialization and use of the concept of the Syariah Marketing Strategy to its customers showed that Bank Muamalat Indonesia still constrained by several factors that are inhibiting and cannot be overcome, such us the education and training for the syariah marketers personal, even though it has been known operating for about twenty years.
Penghimpunan dan Penyaluran Dana PT. Bank Syariah Indonesia Tadjuddin Malik
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.945 KB) | DOI: 10.32670/fairvalue.v4i7.1312

Abstract

PT. Bank Syariah Indonesia as a business-oriented financial institution carries out activities to collect funds from the public and then lends them back into the community or the business world. The aims of this research is to comprehend how to collect funds from the public and lends them back into the community or the business world at PT. Bank Syariah Indonesia. Research and the gather of data and information were carried out through interviews and observations of several customers as well as document research through literature and also internet on the Financial Statements published on December 31, 2020 and March 31, 2021 (consolidated balance sheet of PT. Bank Syariah Indonesia’s branches). Data that has been summarized, classified and analyzed using qualitative and quantitative methods. The results showed that the implementation of fundraising was dominated by non-profit sharing deposit contracts and in terms of fund distribution, it was dominated by murabahah and musyarakah contracts. The total fund had allocated into the community exceeds the total funds that raised. Other contracts are still constrained by several factors that are inhibiting and cannot be overcome, including the socialization of products for the collection and distribution of funds, considering that people have only known conventional banks for decades with the interest system
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