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All Journal Journal of Economic, Bussines and Accounting (COSTING) Manuju : Malahayati Nursing Journal Jurnal Ilmu Manajemen Advantage
Satya Aditya Wibowo
Institut Teknologi Bandung
Economics, Econometrics & Finance Health Professions Nursing Public Health

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Bridging The Gap Of Information Source And Access To Dialysis Services With Klikdialisis.Com, As An Integrated Digital Communication Platform Tri Astuti; Satya Aditya Wibowo
Malahayati Nursing Journal Vol 4, No 11 (2022): Volume 4 Nomor 11 2022
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v4i11.7268

Abstract

ABSTRACTThe diagnosis and management of CKD, incredibly advanced CKD, can have a major impact on the patient's life due to the limitations of daily activities that the patient experiences, whether at work, traveling, or socializing. The author formulates the research design and methodology, as seen in Figure 2.2. In this research, both the external and internal analysis plays an important role in defining the clear gap of dialysis access and barriers and understanding the competitive advantages of klikdialisis.com. KlikDialisis.com is a health application platform based on socioeconomics by connecting patients, especially kidney patients, with dialysis service providers and other kidney health facilities.
Proposed Marketing Strategy To Increase Sales For Indonesian Modestwear Retailer (Use Case: Toko Bani Adam) An Nisaa Citra Hasanah; Ilma Aulia Zaim; Satya Aditya Wibowo
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1026

Abstract

The purpose of this research is to propose the most accurate and suitable marketing strategy for Toko Bani Adam, including formulating the integrated marketing growth strategies based on the internal and external analysis, and to identify the appropriate step for implementing Toko Bani Adam the strategy. The suggested marketing strategy is extracted from the examination of internal and external data and is considered fit to increase sales for sustainable business. In research, data collection methods are carefully designed and implemented to obtain relevant and reliable data. Field research involved direct observation to gather the necessary data for the research. This method was used to obtain primary data, and the research was conducted on the activities of all research objects. To collect primary data, the author uses quantitative research by distributed questionnaires forms to Toko Bani Adam's customers and use qualitative conducted interview with the owner and management team. As the result, Toko Bani Adam, a Muslim apparel SME in Indonesia, operates in a dynamic political environment influenced by the rise of Islamic conservatism and increasing religious consciousness among the youth. Through the implementation of the 5A method, Toko Bani Adam aims to increase brand visibility, engage with customers, optimize marketing efforts, diversify marketing channels, and enhance the customer experience. This involves adapting marketing strategies based on thorough analysis, attracting customers through online presence and promotions, activating offline marketing activities, and continuously assessing the effectiveness of these efforts. By leveraging market insights, optimizing online platforms, participating in campaigns, and monitoring key metrics, Bani Adam can drive growth and success in a competitive market. Toko Bani will collaborate with social media agencies to maximize their presence on these platforms and achieve optimal results in terms of audience reach and engagement. Toko Bani Adam will also focus on offline marketing activities, such as in-store events and collaborations with local businesses or community organizations. This will help generate excitement and increase brand awareness among potential customers. Toko Bani Adam will launch promotional campaigns and create engaging content to encourage customer interaction and boost sales. They will also update their website with e-wallet payment options to facilitate convenient transactions for customers.
Proposed Of Indihome Marketing Strategy Through Digital Channel (Case PT. Telkom Indonesia – Witel Jakarta Pusat) Diani Desi Nugraheni; Ilma Aulia Zaim; Satya Aditya Wibowo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10963

Abstract

This research is motivated by the increasing need for the internet. Internet is a necessity that can be primary needs nowadays. With the advancement of the internet today, digital marketing is an aspect that is very influenced. The high number of internet users in Indonesia creates an opportunity for the development of digital marketing. There has been a significant change in the marketing strategy of both goods and services. With so many Internet Service Provider players currently, IndiHome which is a service product of PT. Telekomunikasi Indonesia (Persero) Tbk, needs to show the strength of its positioning. One of the strengths of IndiHome is that it is the only one that has a Triple Play Service consisting of Internet, Interactive TV and Telephone. Initially, IndiHome was only using conventional channel to sell its product, which is direct offering by Sales Agent to customers, but since August 2022, Witel Jakarta Pusat implementing IndiHome subscriptions via digital channels, can be conducted from Website, Landing Page or Social Media (FB, IG, Twitter). In fact, potential customers feel unfamiliar with how to subscribe to IndiHome via this new channel. This phenomena caused a decrease in IndiHome sales results in September 2022. This research aims to identify the internal and external factors that cause the decline of IndiHome sales in Witel Jakarta Pusat. The methodology used in this research is quantitative method. Data collection technique used in this study were literature study, observation and questionnaire with 140 respondents. The result of this research indicate that Internal and external variables that influenced the decline in IndiHome sales are apart from the fact that IndiHome prices are more expensive than other internet providers, customers find it difficult to subscribe to IndiHome via digital channels so they still choose sales agents as a more convenient way. Customers also find it difficult to get updates regarding subscription stages. Apart from that, customers are also worried about the security of the personal data they upload to the system when making a subscription. The recommended strategy given is to implement Integrated Marketing Communication.
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP Bianca Hediana; Satya Aditya Wibowo; Yudo Anggoro
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.13876

Abstract

This research delves into the revitalization of Lifebuoy's consumer-based brand equity by developing and implementing a comprehensive integrated marketing communication (IMC) strategy. The study addresses the brand's declining equity by conducting a thorough analysis of its internal and external environments. A mixed-methods research approach, encompassing both quantitative and qualitative data collection techniques, was employed to gain a deeper understanding of consumer behavior, preferences, and the competitive landscape. Key findings from the research indicate that Lifebuoy operates in a highly competitive market, facing intense rivalry from established brands like Biore, Dettol, and Nuvo. Consumer behavior is primarily driven by hygiene concerns, skin health, and affordability, with a growing emphasis on additional benefits. Despite its strong brand equity, product quality, and innovative offerings, Lifebuoy faces challenges in maintaining its market leadership. To address these challenges and revitalize the brand, a comprehensive IMC strategy is proposed. This strategy leverages a multi-channel approach, incorporating advertising, sales promotion, public relations, digital marketing, online marketing, mobile marketing, direct marketing, and event marketing. By effectively implementing this strategy, Lifebuoy can strengthen its brand equity, increase market share, and solidify its position as a leading antibacterial soap brand.
USULAN STRATEGI BISNIS UNTUK PENINGKATAN PANGSA PASAR: STUDI KASUS PT JASAMARGA TOLLROAD OPERATOR Ricky Abdurrasyid Shiddiq; Novika Candra Astuti; Satya Aditya Wibowo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15373

Abstract

PT Jasamarga Tollroad Operator (JMTO) merupakan perusahaan operator jalan tol terbesar di Indonesia dengan pangsa pasar sebesar 49%, namun pangsa pasar tersebut tidak mengalami penambahan yang signifikan dan cenderung berkurang seiring dengan bertambahnya Ruas Jalan Tol yang beroperasi. Bisnis yang dijalankan oleh perushaan adalah Business to Business (B2B) yang menjadikan Badan Usaha Jalan Tol (BUJT) sebagai konsumennya. Perusahaan ini mengoperasikan Ruas Jalan Tol milik BUJT untuk melayani pengguna jalan dan memenuhi Standar Pelayanan Minimal (SPM) yang menjadi kewajiban dari BUJT terhadap Pemerintah. Penelitian ini bertujuan untuk dapat mengidentifikasi kondisi internal dan eksternal dengan metode kualitatif yang berkaitan perusahaan untuk kemudian dirumuskan alternatif strategi bisnis yang dapat membuat perusahaan untuk lebih ekspansif, adaptif dan kompetitif. Data dan informasi yang berkaitan dengan faktor internal didapat melalui in-dept-interview Jajaran Direksi, Komisaris dan Management dari Perusahaan. Data dan Informasi yang berkaitan dengan faktor eksternal didapat melalui konsumen yang merupakan perwakilan dari BUJT, Pesaing Langsung dari Perusahaan dan kondisi pasar dari Jalan Tol di Indonesia. Data dan informasi tersebut kemudian dipetakan dan diolah melalui beberapa kerangka kerja yaitu: 7S dari McKinsey, Segmentasi, Target dan Positioning (STP), Marketing Mix (7P), PESTEL, Porter Five Forces, VRIO, SWOT dan TOWS Analysis. Kompetitor yang sangat ekspansif serta agresif ditambah tantangan dari kebijakan Pemerintah dalam melaksanakan Multi Lane Free Flow di Jalan Tol dan Peraturan Menteri Ketenagakerjaan Republik Indonesia Nomor 16 Tahun 2024 tentang Penetapan Upah Minimum Tahun 2025 sebesar 6,5%, membuat perusahaan harus melakukan penyesuaian strategi bisnis, struktur organisasi serta pemasaran untuk keberlangsungan bisnis yang kompetitif, memilki daya saing dan peningkatan pangsa pasar kedepan.
Co-Authors An Nisaa Citra Hasanah Bianca Hediana Diani Desi Nugraheni Ilma Aulia Zaim Novika Candra Astuti Ricky Abdurrasyid Shiddiq Tri Astuti Valisha Nabila Yudo Anggoro