Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Bisnis Manajemen Prima
Laila Alfi
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Persepsi Konsumen Muslim tentang LGBT yang Mempengaruhi Pembelian Produk Dalam Intervensi Religiusitas Laila Alfi; Marliyah Marliyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.535 KB) | DOI: 10.47467/alkharaj.v5i3.1447

Abstract

This study examines how the perceptions of Muslim consumers in Indonesia regarding the phenomenon of companies that support LGBT as an effort to intervene in community religiosity. Descriptive research is research used by researchers in this study. Researchers describe facts, data, and information obtained from literature studies such as books, and journals to research results related to the research topic. In this study, it is explained that there are several impacts or effects felt by a company if it openly or openly provides support to LGBT actors in Indonesia. Among them is the decrease in the number of Muslim consumers, and the decrease in their income which greatly affect the image of a company. This phenomenon is based on facts in the field that have occurred in large companies such as Gojek and Starbucks in Indonesia. As a country where the majority of the population is Muslim, the Indonesian people are very concerned about matters relating to religious principles. So that this phenomenon that occurs can be said to be part of the intervention of community religiosity towards a product and company Keywords: Perception, Muslim Consumers, LGBT, Religiosity
DAMPAK ERA DIGITAL PADA PERMINTAAN BUKU DI TENGAH PEMBELAJARAN ONLINE (STUDI KASUS PADA PERCETAKAN CV MEDIA KREASI MEDAN JL. GAGAK HITAM RINGROAD) Laila Alfi; ZM Nawawi
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 4 No. 1 (2022): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v4i1.2723

Abstract

Era digital mengambil pengaruh yang signifikan bagi kehidupan manusia sehari-hari, seiring kemajuan teknologi perkembangan dan perubahan terus terjadi, seperti pada kegiatan belajar mengajar, guru dan murid yang sudah menggunakan bahan ajar seperti media handphone dengan menggunakan fitur layanan yang disediakan oleh situs yang dapat diakses kapan saja dan dimana saja selagi pengguna nya memiliki jaringan internet, hal ini menjadikan media buku versi cetak tidak lagi banyak digunakan oleh sekolah, bahkan perguruan tinggi,sehingga menyebabkan berkurang nya permintaan cetak buku di salah satu penerbit buku CV Media Kreasi, terlebih lagi pada tahun 2019, adanya pandemi Covid-19 menjadi salah satu penyebab dampak dari permintaan buku di CV Media Kreasidikarenakan pemerintah yang mengeluarkan aturan agar sekolah dapat dilaksanakan dari rumah atau sekolah online dengan memanfaatkan media handphone atau laptop, sehingga media bahan ajar pun dapat dengan mudah didapatkan dari handphone sehingga penggunana buku versi cetak menjadi berkurang.
Co-Authors Marliyah ZM Nawawi