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Religiosity and Literacy of Islamic Banks: Analysis Islamic Banks Customers in Jakarta Zulfison Zulfison
Jurnal Ilmu Manajemen & Ekonomika Vol 12, No 1 (2019): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 12, No.1, December 2019
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.759 KB) | DOI: 10.35384/jime.v12i1.152

Abstract

The Islamic banking industry began in 1992 since then, the industry has continued to grow and develop. Despite the potential value of Islamic banks, research has yet to identify the decision factors of the custom-ers to choose them. Some of the factors have been investigated includes social factors as one of the varia-bles sought to influence the decision using Islamic banks, and the past study revealed that factor social has an influence on customers' decisions to use Islamic banks. Nevertheless, the social factors are still very broad and based on the data and previous research, there are conflicting results and differences in the re-sults of each previous study that the author has reviewed. Thus, the current study is interested in research-ing whether factors such as religiosity, reference groups and knowledge about Islamic banks have influ-ence to the customer's decision to use Islamic banking.
PENGARUH AIDA (ATTENTION, INTEREST, DESIRE, ACTION) DALAM IKLAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH MANDIRI Muhammad Rafi; Zulfison Zulfison
Journal of Accounting, Management and Islamic Economics Vol. 1 No. 2 (2023): Journal of Accounting, Management, And Islamic Economics, Volume 01, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v1i2.480

Abstract

Sharia banking in Indonesia has good development potential and one way that can be pursued is to provide information to the public through advertisements related to Islamic banking products. In order to increase interest in saving effectively and efficiently, a concept of AIDA (Attention, Interest, Desire, Action) is needed and social media Instagram as an advertising medium. Therefore, it is necessary to test how much influence AIDA has on the interest in saving. The data collection technique used a questionnaire with a sample of 119 respondents who have become Bank Syariah Mandiri customers and the data analysis used was multiple regression analysis. The results of this study are attention has a significant positive effect on interest in saving, interest has a significant positive effect on interest in saving, desire has a significant positive effect on interest in saving, action has a significant positive effect on interest in saving and AIDA has a significant positive effect on interest in saving.
PENGARUH MOTIVASI KERJA, PELATIHAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BANK SYARIAH INDONESIA (STUDI KASUS PADA PT. BANK SYARIAH INDONESIA CABANG BLOK M) Zulfahmi Zulfahmi; Zulfison Zulfison
Journal of Accounting, Management and Islamic Economics Vol. 1 No. 2 (2023): Journal of Accounting, Management, And Islamic Economics, Volume 01, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v1i2.482

Abstract

Work motivation, job training and organizational culture have a strong relationship with employee performance. This study aims to determine the effect of employee performance, job training and organizational culture on employee performance at PT. Bank Syariah Indonesia Blok M Branch. Population data at Bank Syariah Indonesia Blok M branch is used to measure employe performance. This technique is used if the population has members/elements that are not homogeneous and proportionally stratified (Suharsimi Arikunto, 2005: 98). Empirical results prove that employee performance, job training and organizational culture have a positive effect on improving employee performance. The results of this study are certainly useful for employees of Bank Syariah Indonesia. Furthermore, the role of organizational culture must be increased again because it is proven that organizational culture has an effect on employee performance. By looking at the fact that the influence of Work Motivation, Job Training and Organizational Culture is quite strong, then these factors must be made a special part in terms of implementing work programs to further improve performance.
PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIUSITAS DAN PERSEPSI TERHADAP MINAT MENJADI NASABAH BANK SYARIAH PADA MAHASISWA STIE INDONESIA BANKING SCHOOL Muhammad Rafly Tezzarino; Zulfison Zulfison
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 1 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 01, Ju
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v2i1.530

Abstract

This study aims to discuss the influences that influence the interest in becoming a customer of Islamic banks in STIE Indonesia Banking School students. The independent variables obtained from the preliminary survey results are Islamic Financial Literacy, Religiosity, and Perception. While the dependent variable obtained is the interest in becoming a customer. Analysis testinduded normality test, linearity test, and multicolinierity test. Hypothesis test using multiple regression. The population is STIE Indonesia Banking School students, with a sample of 105 respondents. The sampling technique used purposive sampling. By using a quantitative descriptive approach. The results of this study indicate that Islamic Financial Literacy has a significant positive effect on interest in becoming a customer, Religiosity has a significant positive effect on interest in becoming a customer, Perception has a significant positive effect on interest in becoming a customer.