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All Journal Jurnal Pengabdian Masyarakat: BAKTI KITA AJER : Advanced Journal of Education and Religion
Ahmad Munir Hamid
Universitas Islam Darul 'Ulum
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN DAN EDUKASI BELANJA ONLINE YANG HEMAT DAN AMAN DENGAN MENGGUNAKAN SITUS E-COMMERCE BERBASIS PROMOSI DAN DISKON Ahmad Munir Hamid
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol 3 No 1 (2022): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the impact of promotional and discount strategies on online shopping decisions on e-commerce platforms. The growth of shopping through e-commerce platforms has opened up great opportunities for businesses to expand their marketing reach. Marketing through e-commerce platforms can also be done through various social media applications. With many businesses utilizing various social media platforms for promotion, competition in the business world is getting fiercer. Online shopping has become a popular trend among consumers, and e-commerce sites use various promotional strategies and discounts to attract consumers. However, research specifically exploring the impact of promotional and discount strategies on consumer behavior in the context of online shopping is limited. In this study, the method applied is the study of literature. Research findings show that promotional and discount strategies have a significant impact on online purchasing attitudes on e-commerce platforms. Attractive promotions and large discounts have been proven to increase the frequency of purchases by consumers. In addition, promotions and discounts also have a positive influence on consumer intentions to return to make purchases on the e-commerce platform.
The Effect of Price and Brand Image on Interest in Buying Rabbani Hijab (Case Study of Students of Universitas Islam Darul 'Ulum Lamongan) Dilla Riyanika; Syuhada' Syuhada'; Ahmad Munir Hamid
AJER: Advanced Journal of Education and Religion Vol. 1 No. 2 (2024): May
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i2.6505

Abstract

This study aims: 1) To determine the effect of price on purchase intention of Rabbani hijab. 2) To determine the effect of brand image on the purchase intention of Rabbani hijab. 3) To determine the effect of price and brand image on the intention to buy Rabbani hijab. This research uses quantitative methods. The research population was 113 female students at Darul Ulum Lamongan Islamic University. The Slovin formula determined the research sample, so 89 respondents were obtained. The data collection technique used a questionnaire with 15 statement items measured using a Likert scale of 1 to 5 and tested for validity and reliability. The data analysis technique used is multiple linear regression analysis to answer the hypothesis. The results showed that the partial test of the price variable had a significant effect on buying interest with 2.312 > ttable 1.987 and a substantial value of 0.023 <0.05. From the brand image variable, it has a significant effect on purchase intention, showing 4,564 > 1,987 with a substantial value of 0.000 <0.05. Then, the simultaneous test of price and brand image variables has a significant effect on the purchase intention of Rabbani hijab, showing 22.119 > 3.10 with an essential value of 0.000 <0.05. The R Square result of 34.0% shows the influence of Islamic business ethics and creativity on business people's profits. Meanwhile, 66.0% is influenced by other variables outside the research.
The Influence of Fashion Trend and Socialization on Consumptive Lifestyle Nurul Awalinah Nadiyah; Syuhada' Syuhada'; Ahmad Munir Hamid
AJER: Advanced Journal of Education and Religion Vol. 1 No. 2 (2024): May
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i2.6509

Abstract

This study aims to determine: 1) The influence of fashion trends on consumptive lifestyles for female students, 2) The influence of associations on consumptive lifestyles for female students, 3) The influence of fashion trends and associations on consumptive lifestyles for female students. This study focuses on the consumptive lifestyle of female students at Darul Ulum Lamongan Islamic University. The population in this study was 46 female students in the 2022/2023 school year. The sampling technique in this study is a nonprobability sample using saturated sampling due to the relatively small population. The data collection technique used a questionnaire which contained 19 statement items which were measured using a Likert scale of 1 to 5 and tested by validity and reliability. Data analysis techniques to answer the hypothesis using multiple linear regression analysis. Research results: From the partial test it was found that the fashion trend variable (X1) has a significant effect on consumptive lifestyle (Y) because T count > T table or 5.062 > 2.017. If the fashion trend increases the level of consumptive lifestyle, it can be concluded that H1 is accepted or in other words that the fashion trend variable has a significant influence on the consumptive lifestyle. Then from the social variable (X2) it has a significant effect on the consumptive lifestyle (Y) because T count > T table or 4.519 > 2.107, if the association makes the consumptive lifestyle increase, it can be concluded that H2 is accepted or in other words that the social variable has a significant influence significantly to the consumptive lifestyle of female students at Darul Ulum Lamongan Islamic University. The R square value indicates that 78.1% of the consumptive lifestyle variables can be explained by all the variables used in this study, namely fashion trends and association. Meanwhile, 21.9% of the consumptive lifestyle variables are explained by other variables not observed in this study.
The Influence of Halal Certification and Product Quality on Interest in Purchasing Wardah Cosmetic Products at The Raudlotul Muttaqin Islamic Boarding School Bintii Kholifatun Nisa; Syuhada' Syuhada'; Ahmad Munir Hamid
AJER: Advanced Journal of Education and Religion Vol. 1 No. 3 (2024): September
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i3.7778

Abstract

This study examines the influence of halal certification and product quality on interest in buying Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School, Talun Sidogembul Sukodadi, Lamongan. The study was conducted using a quantitative approach and using a survey method. Data obtained through the distribution of questionnaires using a Google form which was processed and analyzed using the SPSS tool. The population in this study refers to all consumers who use Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School. The sample used in this study amounted to 30 respondents who were consumers of Wardah cosmetic products. The results of the study show that: 1) Halal certification has a positive and significant effect on interest in buying Wardah cosmetic products, this was obtained from the T test, where the calculated t of 3.011 is greater than the t table of 2.051 or the significance value of the t test is 0.006 less than 0.05 (a = 5%).and product quality significantly influences consumer interest in buying Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School. 2) Product Quality has a positive and significant effect on the interest in buying Wardah cosmetic products. This is obtained from the T test, where the calculated t of 9.464 is greater than the t table of 2.051 or the significance value of the t test of 0.006 is smaller than 0.05 (a = 5%). 3) Halal Certification and Product Quality have a positive and significant effect on the interest in buying Wardah cosmetic products. This is obtained from the results of the F test which shows the results of the F test value of 52.838 with a significance value of 0.000, thus it can be seen that the calculated f is greater than the f table, namely 52.838> 3.34 with a significance value of 0.000 <0.05.
Co-Authors Bintii Kholifatun Nisa Dilla Riyanika Nurul Awalinah Nadiyah Syuhada' Syuhada'