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All Journal INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Jurnal Abdi Masyarakat Indonesia Prosiding Konferensi Nasional PKM-CSR Global Research on Tourism Development and Advancement (GARUDA) International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Jurnal Bangun Abdimas JMBD
Julita Julita
Fakultas Pariwisata, Universitas Pelita Harapan, Tangerang
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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EDUKASI PEMASARAN PRODUK: PENGEMASAN DAN PROMOSI BAGI KOMUNITAS RUMAH PINTAR BSD Lice Sari; Julita Then; Febryola Indra; Wulanmeiaya Wowor; Demson R.H. Goeltom; Soeseno Bong; Anugerah Agungputranto
Journal of Community Service and Engagement Vol. 1 No. 01 (2021): August 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i01.7

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) saat ini menjadi salah satu upaya bagi masyarakat dalam bertahan hidup bahkan saat pandemi Covid-19 melanda, UMKM cukup meningkat keberlangsungannya. Namun, pelaku UMKM perlu juga berpikir keras dalam menghadapi hantaman pandemi, yakni perlu bergegas memanfaatkan segala macam teknologi dan inovasi produk. Kegiatan Pengabdian kepada Masyarakat atau disingkat PkM ini akan membawa materi seputar cara berpikir kreatif bagi pelaku UMKM untuk dapat bertahan di masa pandemi ini. Materi akan disampaikan dalam bentuk webinar dan workshop dengan tema yakni “Edukasi Pemasaran Produk: Pengemasan dan Promosi Bagi Komunitas Rumah Pintar BSD”. Tema yang diangkat diharapkan dapat berfokus pada bagaimana cara pelaku usaha mikro, kecil, dan menengah dalam memasarkan produknya dengan memikirkan aspek 8P Marketing Mix, serta dalam menggunakan aplikasi Canva sebagai media pendukung untuk mempromosikan produk yang hendak dipasarkan. Melalui workshop aplikasi Canva yang dipaparkan diharapkan dapat membantu dalam merancang kemasan dari produk-produk khususnya produk kuliner yang akan dijual oleh Komunitas Rumah Pintar BSD. Komunitas Rumah PIntar BSD sendiri adalah komunitas yang dibangun oleh Sinar Mas Land yang memfasilitasi kegiatan warga BSD City dan sekitarnya dalam beberapa sentra yakni Sentra Komputer, Sentra Bermain, Sentra Kriya, Sentra Buku, Sentra Anggrek, dan Sentra Audio Visual Panggung. Melalui PkM ini, peserta PkM yakni Komunitas Pintar BSD diharapkan dapat memahami mengenai pentingnya berpikir kreatif dalam menghadapi permasalan dan bagaimana memprediksi permasalan yang ada dalam usaha khususnya dalam pengemasan dan promoso produk-produk yang mereka jual.
The effect and strategy of culinary tourism attraction on tourist visit interest in the City of Solo Julita Julita; Lice Sari; Holly Felisa
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 2 (2022): December 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v6i2.164-172

Abstract

The purpose of this study is to identify the potential for culinary tourism in Solo and then find out how much influence it has on the interest of tourist visiting Solo, and from these result it is intended to formulate a strategy for developing culinary tourism in City of Solo which can attract tourist visits to make return visits to City of Solo. This research is a combination of quantitative and qualitative research. Quantitative data analysis was performed by hypothesis testing and coefficient determination to confirm effects expressed as percentage. Meanwhile, qualitative data analysis was continuously conducted in the field and interactively to support, and enrich the data derived from quantitative data. As for the culinary spots themselves, City of Solo has several potential spots in traditional markets, as well as those supported by the government. Based on the analysis, the research shows the impact of culinary tourism on the interest of tourists visiting the city of Solo. The effect of tourist attraction on the interest of tourists visiting the city of Solo is 65.5% and is a significant and positive influence. Then the strategy carried out by the Solo City government for the development of culinary tourism, among others, is to maintain a clean, healthy, neat, and beautiful city. In this case, it can be seen that culinary tourism in a destination such as Solo City can be used as an attraction for tourists so that it can affect the increase in tourist visits.
Pelatihan Pembuatan Castella Dan Parfait Untuk SMK Santa Maria Febryola Indra; Winny Ibe; Carmen Lunabelle Susanto; Ira Brunchilda Hubner; Juliana Juliana; Julita Then
Jurnal Bangun Abdimas Vol 2 No 1: Mei 2023
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/ba.v2i1.157

Abstract

Pengabdian kepada masyarakat merupakan upaya meneliti, menyuluh dan memberikan ilmu kepada masyarakat luas. Pengabdian kepada masyarakat yang dilakukan terhadap SMK Santa Maria mengenai castella dan parfait secara spesifik bertujuan untuk menambah pengetahuan siswa SMK Santa Maria dan meningkatkan kerja sama antara Pengelolaan Perhotelan Fakultas Pariwisata Universitas Pelita Harapan dengan SMK Santa Maria. Salah satu indikator untuk mengukur keberhasilan kegiatan pelatihan dapat dilihat dari responpeserta terhadap pelaksanaan pelatihan. Hasil dari pengabdian kepada masyarakat ini terhitung berhasil melihat kemajuan yang dibuat oleh siswa dan siswi SMK Santa Maria melalui hasil pre-test dan post-test. Siswa siswi SMK Santa Maria semakin mengenal teknik, variasi, dan dekorasi dari pembuatan castella dan parfait.
Motivation and Interest in Traveling of Young Traveler During Revenge Tourism Then, Julita; Yulius, Kevin Gustian
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.110-121

Abstract

Revenge tourism is a travel trip that is meant to take revenge after the end of the pandemic period and is carried out for those who have previously canceled their tour due to the pandemic. Young travelers are one of the fastest growing and most dynamic markets of the tourism sector in this study, their motivation and interest in traveling are influenced by several factors. The study uses a descriptive quantitative approach with the aim of looking at the motivations of young travelers in traveling after the pandemic ends. With the purposive sampling method, it was found that the motivations that influence young travelers' interest in traveling during revenge tourism are escape motivation, relaxation, strengthening family bonds, self-fulfillment, romance, wish fulfillment, financial security, and leisure time. While the motivation that has no effect is the motivation to play, prestige, social interaction, and educational opportunity.
Optimalisasi dan Peningkatan Penggunaan Media Sosial Instagram sebagai Media Promosi Jum’s Coffee Then, Julita; Brian, Reagan; Theodora M., Stephanie
Jurnal Bangun Abdimas Vol 1 No 2: November 2022
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.682 KB) | DOI: 10.56854/ba.v1i2.88

Abstract

Pandemi COVID-19 berdampak bagi banyak UMKM (Usaha Mikro, Kecil dan Menengah) di sektor pariwisata, salah satunya merupakan UMKM Jum’s Coffee yang merupakan usaha di bidang kopi yang menghasilkan kopi asli dari petani kopi yang ada di Lampung. Dalam mengupayakan peningkatan usaha dilakukanlah pengabdian kepada masyarakat oleh Fakultas Pariwisata, Universitas Pelita Harapan untuk memecahkan masalah pemasaran dan promosi Jum’s Coffee untuk dapat mengembangkan kemampuan dan meningkatkan keahlian di bidang pemasaran dalam melakukan penjualan produknya di pasaran. Pemilihan media sosial Instagram digunakan sebagai alat promosi produk bagi Jum’s Coffee yang merupakan salah satu media sosial dengan jumlah penggunanya sangat besar di Indonesia. Kegiatan pelatihan berupa workshop yang dilakukan secara daring melalui aplikasi Zoom untuk dapat memenuhi kebutuhan dari mitra PkM. Evaluasi kegiatan PkM dilakukan dengan menggunakan kuesioner dimana hasil dari pengabdian kepada masyarakat ini menyatakan, bahwa social media marketing sangat penting bagi pemasaran dan promosi produk Jum’s Coffee berdasarkan dari hasil post-test dan feedback yang diberikan oleh mitra Jum’s Coffee.
Pengaruh Kualitas Produk Dan Suasana Restoran Terhadap Loyalitas Konsumen Pada Kafe Dan Restoran Local Pantry Di Kota Pekanbaru Then, Julita; Jocelyn Dharma Karya; Sylvi Angelia
Jurnal Manajemen & Bisnis Digital Vol. 2 No. 1 (2023): Jurnal Manajemen dan Bisnis Digital
Publisher : Prodi Manajemen dan Bisnis Digital Universitas Binawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54771/jmbd.v2i1.992

Abstract

Abstrak: Penelitian ini bertujuan untuk menguji pengaruh kualitas produk dan suasana restoran terhadap loyalitas konsumen di Local Pantry, yang merupakan sebuah kafe dan restoran di Kota Pekanbaru yang telah berdiri lama dan mampu bertahan selama pandemi. Melalui pengumpulan data dengan teknik wawancara, observasi dan kuesioner, penelitian ini menggunakan pendekatan kuantitatif dan teknik analisis regresi liner berganda untuk menguji hipotesis yang diajukan. Sejumlah 125 pengunjung sebagai sampel penelitian, hasilnya menunjukkan bahwa kualitas produk dan suasana restoran memiliki pengaruh positif yang signifikan terhadap loyalitas konsumen di Local Pantry. Variabel penelitian kualitas produk dan suasana restoran berpengaruh secara parsial dan simultan terhadap loyalitas konsumen. Hal ini mengindikasikan bahwa kafe dan restoran Local Pantry dapat menarik lebih banyak kunjungan dengan meningkatkan kualitas produk dan menciptakan suasana yang menarik bagi konsumen.   Kata kunci: Kualitas Produk, Suasana Restoran, Loyalitas Konsumen   Abstract: This study aims to examine the effect of product quality and restaurant atmosphere on consumer loyalty at Local Pantry, which is a cafe and restaurant in Pekanbaru City that has been around for a long time and has been able to survive during the pandemic. By collecting data using interview, observation and questionnaire techniques, this study used a quantitative approach and multiple linear regression analysis techniques to test the proposed hypotheses. A total of 125 visitors as a research sample, the results show that product quality and restaurant atmosphere have a significant positive influence on customer loyalty at the Local Pantry. The research variables of product quality and restaurant atmosphere have a partial and simulataneous effect on consumer loyalty. This indicates that Local Pantry cafes and restaurants can attract more visits by enhancing product quality and creating an appealing atmosphere for consumers.   Key words: Product Quality, Restaurant Atmoshphere, Consumer Loyalty
The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang Then, Julita; Felisa, Holly
International Journal of Social and Management Studies Vol. 2 No. 6 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.703 KB) | DOI: 10.5555/ijosmas.v2i6.75

Abstract

One of the tourism potentials in Tangerang City which is quite famous for the Pasar Lama Culinary Area. This area is one of the tourist destinations visited by many people for culinary tourism purposes, shopping and others. Electronic Word of Mouth (E-WOM) is the development of Word-of-Mouth communication in utilizing the internet which is believed to be able to influence the interests and decisions of visiting other people. Instagram, as an internet social media that can make it easier for businesspeople to provide information, then for the public it can also make it easier to share information with potential visitors, including sharing their culinary tourism experiences. The research method used in this research is explanatory research with a quantitative approach. With purposive sampling technique, the number of samples in this study were 120 samples collected online and with instrument testing and data processing in this study resulted that there was a significant influence on Electronic Word of Mouth on visiting interest and visiting decisions on Tourist Area Visitors. Culinary Pasar Lama, Tangerang partially or simultaneously. This research is expected to provide benefits for tourism businesses in the use of Instagram social media with electronic Word of Mouth in sharing information with potential visitors to be able to attract interest and decision to visit.
TRAINING ON STANDARD OPERATING PROCEDURES (SOP) AND SERVICE EXCELLENCE FOR THE FOOD AND BEVERAGE DEPARTMENT AT THE BENCONGAN INDAH RESTAURANT MSME Jessica Mary Lauw; Amelda Pramezwary; Julita Then
IJOSPOL - International Journal of Social, Policy and Law Vol. 7 No. 3 (2026): June 2026
Publisher : IJOSPOL - International Journal of Social, Policy and Law

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospol.v7i3.305

Abstract

The culinary micro, small, and medium enterprise (MSME) sector in Indonesia faces significant challenges in maintaining service consistency due to the absence of structured Standard Operating Procedures (SOP). This Community Service (PkM) program aimed to improve the knowledge and practical skills of the management and service staff at Bencongan Indah Restaurant in implementing Food And Beverage Service SOPs and Serivce Excellence standards aligned with the professional hospitality industry. The program was conducted on May 25, 2026, at Bencongan Indah Village Office, involving 26 participants comprising restaurant managers and waitstaff. Implementing consisted of four stages preparation and coordination, program socialization, interactive core training, and evaluation with reporting. Training materials covered the guest service cycle, taking order techniques and suggestive selling, handling complaint using the HEAT method (Hear, Empathize, Apologize, Take Action), and personal hygiene and grooming standards. Evalution was carried out through pre-test and post-test instruments quantitatively. Results demonstrated an average knowledge improvement form 80.4% to 95.8%, reflecting a 15.4% increase. The highest gains were recorded in post-transaction service etiquette (23.1%) and customer handling complaint (19.2%). This PkM activity effectively bridged the gap between academic theory and the practical operational needs of culinary MSMEs. As a follow-up, periodic evalution visits and program expansion to additional MSME partners in the Bencongan Indah area are recommended to promote sustainanble improvement in local culinary competitiveness.
Analysis of Green Hotel Implementation at Holiday Inn Jakarta Kemayoran Julita Julita; Goh Andy Basri; Melvin Anastasia
International Journal of Green Tourism Research and Applications Vol. 6 No. 1 (2024): June 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i1.21-32

Abstract

The tourism industry often overlooked environmental vulnerability, especially its contribution to climate change, necessitating attention. Hotels, a key tourism sector, significantly impact the environment, emitting substantial carbon dioxide and consuming large amounts of water. The Indonesian Ministry of Tourism emphasizes eco-friendly hotel management through the Green Hotel program. This research, a comprehensive investigation, employs qualitative methods, including documentation review, observation, and interviews with hotel personnel, including the General Manager, Chief Engineer, Business Development Executive, and Housekeeping Manager. The study explores Green Hotel practices at Holiday Inn Jakarta Kemayoran, part of IHG. The data analysis, involving data collection, data reduction, data display, and concluding/verifying data, is robust and thorough. It shows that the effective implementation of Green Engage at the hotel, IHG's sustainability program, is evident in eco-friendly materials, energy efficiency, water conservation, and waste management. These efforts contribute to environmental conservation and reduce costs, emissions, and waste while increasing occupancy rates, reflecting guest preference for green accommodations. This research underscores the positive impact of Green Hotel implementation on both the hotel's performance and environmental conservation, instilling hope for a more sustainable future. Continuous efforts are needed to enhance sustainability practices, embracing more eco-friendly initiatives and involving guests in environmentally conscious actions.
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN KAMPUNG EDUWISATA SODONG YANG BERKELANJUTAN Yustisia Kristiana; Stephanie Theodora Mulyono; Julita Julita; Fernanda Christianna Pranadjaja; Latasha Kirsty Wijaya
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2617

Abstract

Desa Sodong, yang terletak di Kecamatan Tigaraksa, Kabupaten Tangerang, merupakan kawasan dengan potensi besar untuk pengembangan pariwisata edukatif yang mengintegrasikan pendidikan, budaya lokal, dan praktik pertanian ramah lingkungan melalui konsep Kampung Eduwisata. Desa ini menawarkan pengalaman wisata yang memadukan kegiatan pertanian, pengenalan budaya, serta interaksi langsung dengan masyarakat desa. Tantangan utama dalam pengembangan Kampung Eduwisata Sodong adalah terbatasnya pengelolaan potensi lokal yang belum terstruktur dan rendahnya pemanfaatan teknologi digital untuk promosi kegiatan wisata. Untuk meningkatkan kapasitas masyarakat dan pengelolaan desa wisata secara berkelanjutan, kegiatan Pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan: (1) meningkatkan keterampilan masyarakat dalam mengidentifikasi potensi lokal; (2) meningkatkan kemampuan masyarakat dalam mengelola kegiatan wisata berkelanjutan; dan (3) memanfaatkan teknologi digital untuk memperluas jangkauan promosi. Metode kegiatan meliputi sosialisasi dengan pengelola wisata, pelatihan pengelolaan wisata dan pemanfaatan teknologi digital, pendampingan pelaksanaan kegiatan wisata, evaluasi, serta keberlanjutan program dengan tersedianya materi promosi digital dan produk wisata berkelanjutan. Pelibatan masyarakat dilakukan melalui partisipasi sebagai peserta pelatihan, panitia pelaksana, serta peningkatan kualitas produk wisata yang ditawarkan. Hasil yang diharapkan mencakup pemberdayaan ekonomi masyarakat, peningkatan keterampilan pengelolaan wisata, dan penguatan daya tarik Kampung Eduwisata Sodong sebagai daya tarik wisata inklusif dan adaptif terhadap perkembangan tren pariwisata.
Co-Authors Amelda Pramezwary Anugerah Agungputranto Brian, Reagan Carmen Lunabelle Susanto Demson R.H. Goeltom Elang Kusumo Febryola Indra Felisa, Holly Fernanda Christianna Pranadjaja Goh Andy Basri Hairuni Papuania Holly Felisa Hubner, Ira B. Indra, Febryola Jessica Mary Lauw Jocelyn Dharma Karya Juliana, Juliana Latasha Kirsty Wijaya Lice Sari Meita Orlina Melvin Anastasia Michelle Michelle Rachel Quinella Rachelle Rachelle Soeseno Bong Stephanie Theodora Mulyono Sylvi Angelia Theodora M., Stephanie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana