Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
giebriel rakha mindie
Akademi Manajemen Administrasi Yogyakarta
Economics, Econometrics & Finance Medicine & Pharmacology Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KUALITAS PELAYANAN DAN REPUTASI PERUSAHAAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN (TRUST) SEBAGAI VARIABEL INTERVENING giebriel rakha mindie
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 14 No 1 (2021): Jurnal Bisnis Administrasi dan Manajemen - April
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.789 KB) | DOI: 10.56606/albama.v14i1.33

Abstract

This study uses a sampling technique with purposive sampling method with the criteria of customers who have used tour and travel services 2 times, the sample in this study amounted to 100 respondents. The type of data used in this study is primary data sourced from questionnaires. The instrument test tool uses SPSS for Windows 17.0 while the inferential analysis tool uses Partial Least Square (PLS). The results show that service quality and company reputation have a positive and significant effect on trust and loyalty. Trust mediates the effect of service quality and company reputation on customer loyalty.
Co-Authors