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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Junaidi Affan
Sekolah Tinggi Ilmu Ekonomi sbi
Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences Transportation

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PENGARUH PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI OJEK ONLINE (OJOL) PADA MASA COVID-19 DI KOTA YOGYAKARTA Heru Noor Rakhmawati; Junaidi Affan
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 14 No 2 (2021): Jurnal Bisnis Administrasi dan Manajemen - Oktober
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.5 KB) | DOI: 10.56606/albama.v14i2.97

Abstract

The Purpose of this study was to determine the effect of product, promotion and service quality on purchasing decisions through online motorcycle taxis (ojol) during the covid-19 period in the city of Yogyakarta. Data collection techniques through interviews with data collection instruments in the form of questionnaries. This study uses quantitative analysis techniques using validity test, reliability test, classical assumption test, multiple linier regression analysis, coefficient of determination, significance test ( t test and F test). The result of the study obtained the result of the regression equation Y = 0,431+0,091X1+0,289X2+0,534X3, which means that product, promotion, and service quality affect purchasing decisions through online motorcycle taxis (ojol) during the covid-19 period in the city of Yogyakarta
DAMPAK COVID-19 TERHADAP PEREKONOMIAN INDONESIA DARI SISI PENDAPATAN NASIONAL PENDEKATAN PRODUKSI Ilham Tri Murdo; Junaidi Affan; Faza Hudaya
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 15 No 2 (2022): Jurnal Bisnis Administrasi dan Manajemen - Oktober
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v15i2.89

Abstract

The number of Covid-19 cases worldwide continues to show a rapid increase. As of October 31, 2020, the number of cases has reached 45,866,380 and 1,192,684 deaths worldwide, 410,088 people exposed and 13,869 people died in Indonesia. The study aims to determine the extent of the impact of Covid-19 on the Indonesian economy in terms of national income, which is calculated based on the mode of production (business field) Y =  (Pi.Qi)), and predictions in the future, if possible. The Covid-19 pandemic is still going on for a long time. Large-Scale Social Restrictions (PSBB) which were implemented in various regions in Indonesia in April and May, suppressed economic activity in all sectors. Some business sectors have been forced to lay off their employees. Meanwhile, people hold their consumption until conditions are more stable. As a result, Indonesia's economic growth in the second quarter of 2020 contracted by 5.3 percent (YoY). Contribution of corrections came from mining and quarrying (-2.72%), processing industry (6.19%), electricity and gas procurement (-5.46), construction (-5.39%), Wholesale and Retail Trade; Repair of Cars and Motorcycles (-7.57%), Transportation and Warehousing (-30.84%), Provision of Accommodation and Food and Drink (-22.02), company services (-12.09%), and other services ( -12.60%). Then other sectors grew positively in the range of 1.03% -10.88%, with the largest positive growth contribution in the information and communication sector by 10.88%.
FACILITATING CONDITION DAN LIFESTYLE SEBAGAI PREDIKTOR PENGGUNAAN LAYANAN BUY NOW PAYLATER (BNPL) : TINJAUAN EMPIRIS DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI PADA GEN Z Adelya Yohana; Abdul Hadi Hari; Junaidi Affan
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.282

Abstract

This study investigates the influence of Facilitating Conditions, Lifestyle, and financial literacy on the use of Buy Now Paylater (BNPL) services, a growing trend in digital finance. The purpose of this research is to understand the factors that drive consumer adoption of BNPL services and the role of financial literacy in moderating this adoption. Using a quantitative approach with a correlational design, the study surveyed 500 consumers aged 18-40, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among the variables. The results indicate that Facilitating Conditions positively influence the use of BNPL, while Lifestyle, particularly symbolic consumption, also drives BNPL adoption. Additionally, financial literacy plays a mediating role, strengthening the relationship between Facilitating Conditions and Lifestyle on BNPL usage. The findings contribute to the theoretical understanding of consumer behavior in digital financial services and offer practical insights for BNPL providers to improve their platforms by integrating financial literacy programs. Keywords: Buy Now Paylater (BNPL), Facilitating Conditions, Lifestyle, financial literacy, consumer behavior, Structural Equation Modeling (SEM), symbolic consumption.
Co-Authors Abdul Hadi Hari Adelya Yohana Faza Hudaya Heru Noor Rakhmawati Ilham Tri Murdo