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Mega Mirasaputri Cahyanti
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Asia, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sustainability Marketing Tourism pada Kampung Wisata Mega Mirasaputri Cahyanti; Wachidatuz Zuhria Iliyawati
Jurnal Ekonomi Modernisasi Vol. 14 No. 2 (2018): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.525 KB) | DOI: 10.21067/jem.v14i2.2381

Abstract

This study aims to determine the effect of the concept of green marketing to influence tourists' intentions to avoid future damage for new rural tourism. Meanwhile, quantitative research method used in this research, and also this research type was descriptive research, sampling technique used was incidental purposive sampling that was tourists on rural tourism like “Kampung Wisata in Malang” as much as 200 tourists. Analysis technique using regression analysis. The result of this research was green product, green promotion, people, price, and physical evidence had significant effect to intention to maintain the sustainability of rural tourism. But procedure and place had no significant effect to intention to maintain the sustainability of rural tourism. Research implications was that the managers of “Kampung Wisata” add the tourism agenda related to environmental sustainability, the use of promotional media that was eco-green, increasing the involvement of local residents and adding facilities related to environmental sustainability.
Co-Authors Wachidatuz Zuhria Iliyawati