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Sabar Sabar
Desain Produk Industri, Fakultas Arsitektur Desain Dan Perencanaan, Institut Teknologi Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menguji Loyalitas Pelanggan Restoran Sabar Sabar
Jurnal Ekonomi Modernisasi Vol. 14 No. 2 (2018): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (636.603 KB) | DOI: 10.21067/jem.v14i2.2616

Abstract

This study aims to examine the effect of service quality on satisfaction and its impact on the restaurant's ability to build customer loyalty. The sampling method used was accidental sampling. The analysis technique used was SEM PLS. The results showed that the quality of service had an impact on satisfaction which led to an increase in restaurant customer loyalty. Managerial implications of research results should be that managers or restaurant owners could improve service quality through reliability, responsiveness, assurance, empathy, tangible so that customer satisfaction increases so that it had an impact on customer loyalty.
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