Garuda - Garba Rujukan Digital

Agus Hermani Seno

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366701

Economics, Econometrics & Finance

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BLACKBERRY (Studi Kasus pada Mahasiswa S1 FISIP Universitas Diponegoro Semarang) Maria Dewi Ratnasari; Agus Hermani Seno; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research aims to know the influence of the brand image and product quality of the purchasing decisions and POLITICAL SCIENCE undergraduates Blackberry UNDIP Semarang. This research type is explanatory research. The population in this research is the undergraduate student and POLITICAL SCIENCE UNDIP Semarang. The number of samples in the study amounted to 100 students. Sampling techniques in the study using a purposive sampling. Engineering data collection using the questionnaire and the study of the literature. The scale of measurement using Likert scale. On data analysis using simple linear regression test and test multiple regression with application programs SPSS 16.0. Results of the study suggested that there is a positive influence and strong brand image among variables of a purchase Blackberry, indicated by the coefficient of the correlation coefficients and regression 1,246 0,718 and contributing $ 51,67%.In addition there is a very strong and positive influence of the variable quality of products towards purchasing decision Blackberry, indicated by the coefficient of the correlation coefficients and regression 0,302 0,943 and contributes $ 89,0. While together the brand image and product quality has a positive influence on the buying decision of linear regression coefficients shown duality of the brand image and product quality 0,292 0,072, besides its influence is very strong, brand image and product quality together affects the purchasing decisions of the correlation coefficient is shown by the 0,944 and contributing 89.1.

PENGARUH CAPITAL ADEQUACY RATIO (CAR), LOAN TO DEPOSIT RATIO (LDR), OPERATING EXPENCES TO OPERATING INCOME RATIO (BOPO) DAN NON-PERFORMING LOAN (NPL) TERHADAP PENYALURAN KREDIT (Studi Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Perio Annisa Intan Noorani; Agus Hermani Seno; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This study aims to examine the relationships of financial ratios Capital Adequacy Ratio ( CAR ) , Loan to Deposit Ratio ( LDR ) , Operating expences To Operating Income Ratio ( BOPO ) , and Non - Performing Loan ( NPL ) credits distribution partially and simultaneously.The data used in this study are listed banking companies in Indonesia Stock Exchange for 5 consecutive years - also , ie 2008 to 2012. The criteria used is a company whose shares are actively traded on the Stock Exchange , for 5 consecutive years . This study uses multiple regression analysis , t-test for testing the ratio - the ratio of the partial finance , and test f .The results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 32.260,676 - 1.955,127 X1 + 580,887 X2 – 2.689,451 X3 + 588,208 X4. From the regression equation it is known that the CAR, LDR ,BOPO , and NPL , jointly significant effect on Loan Portfolio . The results of the calculation of the magnitude of the coefficient of determination 0.525 . It is indicating that the CAR ,LDR , BOPO , and NPL were able to explain the purchase decision variables by 52.5 % . While the remaining 47.5 % is explained by other variables that are not observed . Based on the results of the data analysis we can conclude the effect of the CAR , LDR, BOPO , the NPL and credits distribution has a strong degree of closeness of relationship this means that the higher the CAR , LDR , BOPO , the NPL will result in the higherCredits Distribution

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