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PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT. MUSTIKA RATUBUANA INTERNASIONAL Tbk. Aries Tantya Finis; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The decision to purchase some products for beauty that made by women in generally is a reasonable thing to do. Similarly, purchasing decisions of products PT . Mustika Ratubuana International Tbk , which is done by the student Fisip Diponegoro University . Thus , this study will focus on the results that show about the product purchasing decisions PT . Mustika Ratubuana International Tbk that taken by the respondentThe purpose of this study was to determine the presence or absence of the influence of product quality, price and brand image on product purchasing decisions PT . Mustika Ratubuana International Tbk . The case study at the student of Fisip University Diponegoro . The type of this research is explanatory research . Mechanical sampling using non probability sampling which accidental sampling method and purposive sampling . The number of samples taken by 100 respondents . in this research used SPSS version 21.0.Based on the results of the descriptive analysis of 49% indicates that the variable quality of the products included in the category quite well . 44 % indicates that the variable price included in the category of price , 48 % showing that the brand image variables included in both categories. Based on the calculation of the correlation coefficient and the coefficient of determination shows that the purchasing decision can be explained by 82.7 % by the variable quality of product , price and brand image while the rest of 17,3 explained by other factors . Based on the calculation of F test shows that there is influence between product quality , price and brand image to the purchasing decision .The Suggestions in this research is to improve product quality in both the packaging and the benefits of the product . Moreover in terms of price , the price of conformity with quality products must also be upgraded and improved.

PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN INDUSTRI BARANG KONSUMSI YANG TERCATAT DI BEI TAHUN 2012-2014) Giovanni Anggarda Zakaria; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Competition among businesses has been increasing at the era of globalization. Growingconsumer demand encourages manufacturers to improve themselves in order to survive incompetition. One effort that can be done is to improve managerial performance and innovation.Therefore, companies need to consider not only the tangible assets but also intangible assetstowards knowledge-based businesses.This study aims to determine whether there is influence between Intellectual Capital(Human Capital, Structural Capital and Capital Employed) on the performance of the consumergoods industry companies listed on the Indonesia Stock Exchange in the year 2012-2014. Type ofthis study use explanative type. Technique sampling from this study is saturation sampling. Thepopulation used a total of 35 consumer goods industry companies listed on the Indonesia StockExchange in 2012-2014. This study use SPSS for Mac version 21.Results from the study showed that there is no significant relationship between HumanCapital and Corporate Performance, as well as the Structural Capital is no significant effect onthe Company's Performance. However, Capital Employed has a significant impact on theCompany's Performance. Based on these results it can be said that the performance can beaffected by the Company's Capital Employed which means the relationship between the companyand external parties can better improve the company's performance. The recommendation iscompanies should pay attention to manage intangible assets, especially Capital Employed becauseit can affect the performance of companies.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Shampo Clear di Kota Semarang) Dhea Shafira; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by decrease of Clear Shampoo Top Brand Index in Indonesia and also there are few complaints from consumers about the product quality. The purpose of this study aims to determine the influence of product quality and brand image as x variable to loyalty as y variable trough satisfaction as z variable. The type of this research is an explanatory research, used non-probability sampling to 100 samples which were consumer of Clear Shampoo used purposive sampling and accidental sampling.The result shows that product quality has positive influential of 0,307 to satisfaction. Brand Image has positive influential of 0,214 to satisfaction. Satisfaction has positive influential of 0,790 to satisfaction. By the result of Sobel Test obtained between product quality to loyalty trough satisfaction is 3,09763421t sum y p-value is 0,00195072. Between brand image to loyalty trough satisfaction using t sum in Sobel Test is 2,27266607 and by p-value is 0,02304631.The writer suggest that the company should continue to improve the product quality and the brand image of Clear Shampoo, so that the customer will continue to become a loyal customer. Clear shampoo should continue to deliver satisfaction to its costumer

PENGARUH PELAYANAN DAN EKSPERIENTIAL MARKETING TERHADAP KEPUASAN ANGGOTA PEMBIAYAAN BMT BEN SEJAHTERA KABUPATEN CILACAP Anggit Nandya Ratri; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Competition in the business world to force the perpetrators of cooperatives and UKM to have a strategy to win the competition. Financial institutions incorporated in the cooperative now has a lot to facilitate the community in the form of savings and loans and BMT Ben Sejahtera is one of the financial institutions. BMT Ben Sejahtera decreased the percentage of growth in recent years and the numbers are fairly high dissatisfaction.This research aimed to determine the effect of service (X1) and experiential marketing strategy (X2) the satisfaction (Y) member financing at KJKS BMT Ben Sejahtera Cilacap. This type of research is explanatory research with data collection through questionnaires and interviews. The population in this research are members who have committed financing in BMT Ben Sejahtera some 2,062 members. The sample in this study amounted to 96 people who obtained using the technique of non-Probability Sampling with purpusove sampling techniques.The quantitative analysis in this study using cross table test, correlation, coefficient of determination, simple and multiple regression, significance test (t test) in one tail and Annova test (F test). The results show the positive influence between services and experiential marketing to the satisfaction of either partially or simultaneously. This means that when services are rendered and experiential marketing (lessons learned), the better, the higher the satisfaction derived by the members.Suggestions for the company is to create a better service to members, especially in the indicators of empathy, but it also required an increase in the creation of experiential marketing (marketing based on experience). This is realized in the framework of the creation of member satisfaction.

Pengaruh Citra Merek, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Laptop Acer Aninditya Aji Nugraha; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

With the increasing of human population and the growth of sains and technology causing the needing of product of technology becaming the primary needs, especially laptop. Many brands of laptop that available on the market, then there is increasingly intense effort from laptop company to capture large market share from other company. At this time segment of cars that become the market leader in Indonesia is Acer. However the sales of Acer Laptop in 2011-2014 are fluctuated. If it’s not addressed it will be a threat to it’s dominance on laptop market share.The purpose of this research was to determine the influences of brand image, product quality, and promotion, on purchase decision of Acer Laptop. This research method is explanatory on 100 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between brand image on purchase decision is 11,8 % product quality on purchase decision is 28,7 %, and promotion on purchase decision is 2,9 %,, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 27,3 % whereas 72,7 % affected by other factors.From that results can be concluded brand image, product quality and, promotion influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Acer Company are to increasing brand image by increasing the quality of durability of laptop, notice the product quality with increasing the drurablity of laptop by replacing the hardware, doing exciting promotions and increase promotion frequency.

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