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PENGARUH LIFESTYLE DAN IN STORE PROMOTION TERHADAP IMPULSE BUYING (STUDI PADA KONSUMEN MATAHARI DEPARTEMENT STORE JAVA MALL SEMARANG) Alinda Mahdiyan; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Matahari Department Store is one of the modern retailers providing various fashion products for middle-class consumers. MDS Java Mall Semarang in the past three years there was fluctuation in sales. This study aimed to determine the influence of Lifestyle consumers and in store promotion on impulse buying in MDS Java Mall. The type of research was explanatory research and the total sample is 100 respondents. The data collection used were questionnaires with Likert measurement scale. The data analysis methods used were validity and reliability test, correlation coefficient(R), regression test, determination coefficient(R2), significance of t test and F test with SPSS 21.0 application. The results showed a positive and significant influence between lifestyle and in store promotion on impulse buying for consumers of MDS Java Mall, both partially and simultaneously. The variabel of Lifestyle had the greatest influence on impulse buying which was equal to 27.5% while in store promotion was 20%. Companies need to follow the development of consumer lifestyle and provide quality, branded and complete products. In store promotion can be improved by structuring the display of products to make it more attractive and make consumers easier in choosing products and by cooperating with more banks or payment applications that provide big discounts with easier terms.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Pasta Gigi Formula berusia > 15 tahun di Kelurahan Bulusan dan Tembalang, Kecamatan Tembalang, Semarang) Aprilia Pravianti Salim; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Formula toothpaste as the first product produced by PT Orang Tua has become the mainstay of Indonesian family, to maintain oral health. However, in the midst of today's toothpaste competition, there are many low customer loyalty levels like not always buying Formula toothpaste, not subscribing, wanting to switch to another brand, and unwilling to recommend to the product. This is expected because the price is considered expensive and the quality of the product is considered poor. This study aims to determine the effect of price variables and product quality on customer loyalty toothpaste Formula. This type of research is an explanatory research, with sampling technique using purposive sampling technique. The sample in this study amounted to 112 respondents who are customers of Formula> 15 years old toothpaste in Bulusan and Tembalang, Tembalang District. Data collection techniques in this study through questionnaires. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test, and tested using SPSS for Windows. The results of this study indicate that the variable price and product quality each have a significant influence, and positive on customer loyalty. Two variables have been tested in stages and together show that the price variable (0,277) and product quality (0.391) simultaneously have a moderate relationship to customer loyalty variables. The amount of contribution owned by the variable of product quality is greater than the amount of the variable price contribution, the coefficient of determination (R2) for the price variable is 7.7% and the product quality is 17.2%. To improve customer loyalty, the researcher's suggestion is, Formula toothpaste should still maintain an affordable price for its customers. To improve product loyalty, the researcher's suggestion is, it is necessary to improve product quality such as enhanced toothpaste, improved function so that it can solve the problem of tooth and mouth of customer more quickly and precisely, and longer mouth freshness after using toothpaste.

ANALISIS PELATIHAN KERJA DALAM MENINGKATKAN KINERJA KARYAWAN (STUDI PADA BAGIAN SEWING DAN BAGIAN POTONG DI PT. SANDANG ASIA MAJU ABADI) Sefrina Zafira Riski; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

This research was aims to determine how to improve employee competency on PT. Sandang Asia Maju Abadi through job training to improve employee performance. The frame in this study to use the ADDIE Model which is a Learning Organizing program. The program would be an analytical tool for the answering research problems. The method used is a qualitative approach and uses data collection techniques through by observation and interviews. Interviews were on 3 speakers, the Production Manager, Chief Supervisor, and Production Staff. The results of this research that the Analyze and Development is done well. However, in the application of Design, Implementation and Evaluation is not good. So, the advice given is in the Design should all new employees put in one Line, in the Implementation should the material of the work introduction training program can doing at least 3 days and in the Evaluation should can doing in each phase Analyze, Design, Development and Implementation phase to repairs at each stage .

PENGARUH HARGA, KUALITAS PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN SURAT KABAR HARIAN SUARA MERDEKA (STUDI KASUS PADA PELANGGAN DI KECAMATAN SEMARANG SELATAN) Eko Nurcahyo; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the level of competition in the business field in Indonesia that isgetting strict in this globalization era. One product that has been competed by the manufacturer inthis era is the daily newspapers. Suara Merdeka daily newspaper has the largest market share in thecity, where 45% of the whole production is marketed in the city of Semarang. But sales figures SuaraMerdeka daily newspapers has decreased in the period 2012 to 2014. Increasing competition and theemergence of new competitors is one of the causes of the decline in salesThis research aims is detect the influence of price, product quality, distribution channel forSuara Merdeka daily newspapers customer loyalty. This type of research is explanatory research,with data collection through questionnaires, the study of literature and interviews. The samplingtechnique used purposive sampling technique. The sample in this study amounted to 87 respondentswho are customers daily newspaper Suara Merdeka in the District of South Semarang. This studyused the analytical techniques of qualitative and quantitative analysis. Quantitative analysis using thevalidity, reliability, cross tabulation, correlation coefficient, simple and multiple regression analysis,the coefficient of determination, significance test (t test and F).The results of this research approved that price (X1), product quality (X2) and distributionchannel (X3) simultaneously can influenced customer loyalty(Y). Of the three variables were analyzedsimultaneously, variable coefficient distribution channels greatest influence on customer loyalty adaily newspaper Suara Merdeka, that is equal to 0.338, while the variable quality of the productamounted to 0.276 and the variable price of 0,040. While the coefficient of determination (R2) ofvariable pricing, quality of products and distribution channels to customer loyalty is 53.6%. Thismeans that 53.6% variable customer loyalty can be explained by three variables, while the remaining46.4% is explained by other variables.Based on the results of the study, the researchers suggested that companies pay moreattention certainty in the delivery of the newspapers every day, on time delivery of the newspapersevery day and notice information when there is a delay in delivery of the newspaper so that it canincrease customer loyalty Suara Merdeka daily newspaper.

PENGARUH KUALITAS PRODUK DAN ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN PADA SUSU CAIR UHT FRISIAN FLAG (Studi Kasus Pada Pembeli UHT Frisian Flag Usia 20-35 Tahun di Semarang) Irawati Iriani; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

to sell and still can carry out its operations. Product quality and productattributes is one of the important factors that could affect the level of customer loyalty inFrisian Flag UHT dairy beverage products. With the presentation of a good qualityproduct and quality and a good and interesting attributes of the product, it will furtherenhance the level of consumer loyalty Frisian Flag UHT milk in making a purchase on anongoing basis.This type of research is explanatory. With a total sample of 100 respondentswere taken in three districts in Semarang. Collecting data using a questionnaire with Likertscale measurement. Data analysis methods used are validity and reliability, the correlationcoefficient (R), a simple linear regression, multiple linear regression, coefficient ofdetermination (R2), F test and t test. The results of this study concluded that the quality ofthe products and product attributes have a strong influence positive and significant impacton customer loyalty, either partially or simultaneously. Product quality and productattributes together have a strong influence on customer loyalty proved by the correlationcoefficient (R) of 0.900.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE Marchella Dwichandra Trixie; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 – 2014 regarding Top Brand Index (TBI), however in 2015 Pantene is no longer taken place at the first position and also the percentage of Pantene’s user has declining year by year. It caused by the existence of the competitors who offer lower price with higher quality of product hence the society will switch their Shampoo to the competitors.This research aims to discover the influence of price and quality product toward customer loyalty of Pantene’s Shampoo. The sampling technique used accidental and purposive sampling. This type of research is explanatory with the help of Questionnaires and Google docs as the tools in collecting data. The amount of the sample used in this research is 100 respondents which consist of female student in Faculty of Social and Political Science, Diponegoro University, Semarang. This research used qualitative and quantitative analysis technique, quantitative analysis technique uses validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t-test and F-test). The result of this research shows that price and product quality severally has significant, strong and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that price (0,795) and product quality (0,753) simultaneously have strong relation with customer loyalty. Amount of the value owned by price is greater than product quality, coefficient of determination value (R²) for price is 63% and product quality is 56,7%. The suggestions in this research is the company allowed to increase the sales price if the economic condition of the society is increasing, but the company is not allowed to increase the price higher than what the competitor has offered. The company also suggested to improve their quality of product related to the suitability of the benefit which printed on the package to the benefit received by the society, the company also suggested to improve the durability of fragrance and package of Pantene Shampo so it could maintain the product quality.

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