Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Entrepreneur dan Manajemen Sains
Deky Arisca Saputra
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN DAN KEPERCAAN TERHADAP KEPUASAN PELANGGAN TERHADAP MITRA GRAB CABANG KOTA BENGKULU Deky Arisca Saputra
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.902 KB) | DOI: 10.36085/jems.v3i2.3406

Abstract

This study was conducted to know the effect of service quality and trust on customer satisfaction toMitra Grab in Bengkulu City either partially or simultaneously. There are several factors discussed in this study, namely Service Quality (X1), and Trust (X2)on Mitra Grab in Bengkulu City (Y). The object of this research is 96 customers ofMitra Grab Bengkulu City. In this study the researcher used data collection methods by means of observation, interviews and questionnaires. With the methods using multiple linear regression analysis, it was obtained the results of the regression equation analysis: Y = 9.388 + 0.372 () + 0.301 (X2), and the results of hypothesis testing show that the quality of service resulted the value of t-count> t-table (7.756>1.98580) and (sig < = 0,000 < 0,050), and Trust shows the value of t-count> t-table (3.538>1.98580) and (sig < = 0,001 < 0,050). It can be concluded that Service Quality and Trust have a positive and significant effect oncustomer satisfaction. Keywords: Quality of Service, Trust and Customers.
Co-Authors