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All Journal Jurnal Ilmu Administrasi Bisnis Journal of Organizational Analysis and Performance
Dyah Eka Pratiwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MR. K CAFE CABANG JL. KI MANGUNSARKORO 15 SEMARANG) Dyah Eka Pratiwi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.894 KB) | DOI: 10.14710/jiab.2018.21956

Abstract

The company as an organization that has a goal to generate profits is inseparable from the role of marketing strategies in the company, including purchasing decisions. This research was conducted as a decline in sales at Mr. K Cafe in 2017, so we have to know what factors that influence the purchase decision. This study aims to determine consumer perceptions of price, product quality, location, and purchase decision of Mr. K Cafe, and then to determine the effect of price, product quality, and location against purchasing decision on Mr. K Cafe. The research data was collected from 100 Mr. K Cafe consumers who live in Semarang City. The type of research is explanatory research. The technique of sampling is non probability sampling based on purposive sampling method. The result of the research showed that the price influence the purchase decision at the amount 27,9%. Product quality influence the purchase decision at the amount 74,3%. Location influence the purchase decision at the amount 19,7%. Meanwhile, simultaneously price, product quality, and location influence the purchase decision at the amount 76,9% while the rest 23,1% influenced by the other factor beside price, product quality, and location. Based on the calculation of F Test shows that there is a positive influence between price, product quality, and location to purchasing decison. It is means the cheaper the price, the better the quality of product, and the more strategic the location, the higher purchasing decisions of food and drinks at Mr. K Cafe. In addition, product quality has the most dominant influence with regression coefficent value of 0,948. Suggestion in this research is to adjust the price of the product with the serving portion. In terms of product quality both taste and variety of products must be upgraded and improved. Moreover in terms of the location, it is need to improve access road to location.
Budaya Organisasi sebagai Faktor Penentu dalam Implementasi Manajemen Sumber Daya Manusia Strategik Astuti Wulan Cahyani; Yussy Ayu Maharani; Febrian Dwi Janarko3; Dyah Eka Pratiwi; Titan Yogeswara
Journal of Organizational Performance and Analysis Vol. 2 No. 2 (2026)
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/optimanus.v2i2.250

Abstract

Penelitian ini bertujuan untuk menganalisis peran budaya organisasi sebagai faktor penentu dalam implementasi manajemen sumber daya manusia strategik (MSDM strategik). Dalam era persaingan global dan perubahan lingkungan bisnis yang dinamis, organisasi dituntut untuk mengelola sumber daya manusia secara strategis agar selaras dengan visi, misi, dan tujuan jangka panjang perusahaan. Namun, keberhasilan implementasi MSDM strategik tidak hanya ditentukan oleh perumusan kebijakan dan sistem formal, melainkan juga oleh budaya organisasi yang menjadi landasan nilai dan perilaku kerja anggota organisasi. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif untuk menggali secara mendalam bagaimana budaya organisasi memengaruhi proses perencanaan, pelaksanaan, dan evaluasi kebijakan MSDM strategik. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pimpinan serta karyawan yang terlibat dalam pengelolaan SDM. Analisis data dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan secara sistematis guna mengidentifikasi pola hubungan antara budaya organisasi dan efektivitas implementasi MSDM strategik. Hasil penelitian menunjukkan bahwa budaya organisasi yang kuat, adaptif, dan berorientasi pada kinerja berperan signifikan dalam mendukung implementasi MSDM strategik. Nilai-nilai seperti profesionalisme, integritas, kolaborasi, dan orientasi pada hasil mendorong konsistensi dalam pelaksanaan kebijakan SDM, mulai dari rekrutmen, pelatihan, penilaian kinerja, hingga pengembangan karier.
Co-Authors Astuti Wulan Cahyani Febrian Dwi Janarko3 Titan Yogeswara Wahyu Hidayat Yussy Ayu Maharani