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All Journal Quantitative Economics and Management Studies JUSTIAN - Jurnal Sistem Informasi Akuntansi Jurnal Manajemen dan Usahawan Indonesia ASEAN Marketing Journal Journal of Islamic Economics and Business
Aswin Dewanto Hadisumarto
Universitas Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram Alfian Dally Irawan; Aswin Dewanto Hadisumarto
Jurnal Manajemen dan Usahawan Indonesia Vol 43, No 1 (2020): Jurnal Manajemen dan Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aktivitas social media marketing yang dilihatdari dimensi entertainment, interaction, trendiness, customization, dan word-of-mouth, terhadapbrand trust, brand equity dan brand loyalty yang dilakukan oleh sosial media Instagram. Penelitianmenggunakan metode Structural Equation Modelling (SEM) dengan sampel sebanyak 617 respondenyang merupakan penduduk Indonesia dengan rentang usia 17 hingga 35 tahun dan telah menggunakansosial media Instagram minimal selama enam bulan. Hasil penelitian menunjukkan bahwaaktivitas social media marketing yang dilihat berdasarkan entertainment, interaction, trendiness, customization,dan word-of-mouth memiliki pengaruh yang positif terhadap brand trust, brand equity,dan brand loyalty. Selanjutnya, brand trust memiliki pengaruh positif dalam memediasi aktivitassocial media marketing terhadap brand equiy dan brand loyalty, serta brand equity juga memilikipengaruh positif dalam memediasi aktivitas social media marketing terhadap brand loyalty.
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty Zena, Puti Ara; Hadisumarto, Aswin Dewanto
ASEAN Marketing Journal Vol. 4, No. 1
Publisher : UI Scholars Hub

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Abstract

Experiential marketing is one of the marketing approaches that gives a great framework to combine experience and entertainment elements into a product or service. Some of businesses in Indonesia have already used this approach and one of them is Strawberry Cafe which provides many kinds of free board games for the customer. The purpose of this research is to understand the impact of experiential marketing used by Strawberry Cafe related to customer satisfaction and loyalty. The data were collected from 142 respondents but after screening, only 80 that met the requirements and could be analyzed. Structural Equation Modeling (SEM) using LISREL software was used to analyze the data. This research found that itexperiential marketing used by Strawberry Cafe can affect customer loyalty.
Decision Making on Options for Development of Rest Area Facilities According to Highest And Best Use Using the Analytic Network Process Method (Case Study: Rest Area on Trans Sumatera Toll Road Tebing Tinggi–Parapat Section) Hamdani Hamdani; Aswin Dewanto Hadisumarto
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1858

Abstract

The paper establishes and analyzes research regarding community needs for the concept of rest areas on the Trans Sumatra Toll Road Section of Tebing Tinggi - Parapat. The background of the research is due to the fact that the current planning of rest areas is still not effective yet in concept and does not pay much attention to the commercial aspect. Even though with the optimal commercial side of the rest area, the cost of maintaining the rest area can be funded from the income earned. Thus, the Company does not need to incur additional costs for maintenance, considering the Company's financial burden due to the construction of JTTS which is not financially feasible. The analysis used in this study is the Analytic Network Process (ANP) Model which will later be divided into 3 clusters namely the destination cluster, the criteria cluster, and the alternative cluster. The objective cluster is the final goal to be achieved in this study. Cluster criteria is the assessment criteria used in this study based on analysis of existing benchmark rest areas, literature studies, and expert validation. Alternative cluster is development options obtained from the results of the highest and best use analysis.
Analisis Penerapan Sistem Informasi Akuntansi pada UMKM Berbasis SAK EMKM dalam Mendukung Efektivitas dan Efisiensi Operasional Rina Fitriani Fitriani; Aswin Dewanto Hadisumarto; Satria Satria; Ishak Husin; Marhakim Marhakim
Jurnal Sistem Informasi Akuntansi Vol 7 No 1 (2026): : Periode Maret 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/justian.v7i1.12622

Abstract

Digital transformation has shifted MSME operations toward online platforms, yet the integration of these activities into formal accounting systems remains a critical challenge. This study investigates the implementation of Accounting Information Systems (AIS) based on SAK EMKM standards within digital-based MSMEs to evaluate its impact on operational efficiency. Using a mixed-methods approach with a descriptive quantitative focus, data were gathered from 89 MSME owners under BPSDMP Kominfo Bandung through triangulation techniques, including surveys and interviews. The findings reveal that while over 95% of participants successfully utilize digital tools for marketing and payments, most have not integrated these transaction data into structured financial records. Current AIS implementation is predominantly limited to the operational phase rather than the accounting phase, resulting in financial reports that lack compliance with SAK EMKM. The study concludes that bridging the gap between digital adoption and standardized accounting is essential for enhancing business accountability. These results imply that MSMEs require specialized integration models to convert digital transaction data into reliable financial information for strategic decision-making in the competitive digital economy
Factors Influencing In-Game Impulse Purchase Among Last War: Survival Game Players Andy Kurniawan; Muhammad Qaishar Fathin; Aswin Dewanto Hadisumarto
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.53640

Abstract

This study aims to analyze the psychological factors that affect impulse buying behavior in the mobile strategy game Last War: Survival, specifically the influence of competitive attitudes and the need for popularity on impulse purchase intentions, as well as the role of social competence moderation. The game implements an aggressive freemium business model and manages to create psychological and social pressures that drive status-based impulsive buying behavior. The research uses a conclusive-descriptive design with a cross-sectional approach. Primary data was collected through an online survey of 175 Last War: Survival players using purposive sampling techniques. All variables were measured with 35 indicators using a seven-point Likert scale. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that competitive attitudes have a positive and significant effect on the need for popularity and impulse purchases in games. The need for popularity also has a significant effect on impulse purchases and has been shown to mediate a full relationship between competitive attitudes and purchasing behavior. Meanwhile, social competence has not been shown to moderate the relationship between variables. These findings confirm that in a highly competitive gaming environment, a player's competitive drive is converted into a need for social status which further triggers impulsive buying behavior, regardless of the player's level of social competence in the real world.
Co-Authors Alfian Dally Irawan Andy Kurniawan Hamdani Hamdani Ishak Husin Marhakim Marhakim Muhammad Qaishar Fathin Rina Fitriani Fitriani Satria Zena, Puti Ara