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All Journal ASEAN Marketing Journal
Weng, Wan-Jou
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Social Sciences

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Journal : ASEAN Marketing Journal

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The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program Sukoco, Badri Munir; Lai, Meng-Kuan; Weng, Wan-Jou
ASEAN Marketing Journal Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Co-Authors Badri Munir Sukoco Lai, Meng-Kuan