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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Eka Dwi Yanti, Eka Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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STUDI KOMPARASI MINAT BERWIRAUSAHA SISWA KELAS XI JURUSAN AKUNTANSI DAN JURUSAN PEMASARAN Yanti, Eka Dwi; Matsum, Junaidi H; Genjik, Bambang
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 7, No 7 (2018): Juli 2018
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractThe title of this research was comparative study on entrepreneurship interest on students in accounting major and marketing major grade XI at SMK Negeri 3 Pontianak.  The problem in this research was whether there were entrepreneurship interest on students of accounting major and students of marketing major at SMK Negeri 3 Pontianak. The method in this research was descriptive comparative with the form of research ex post facto. The sample of this research was 60 students. The data obtained by using direct communication techniques by interviewing the teacher who taught entrepreneurship major. The direct communication techniques by using questionnaire and dokumenter study techniques with the data or documents. Based on the data analysis, the t result showed that the value of tcount < t table (0,050 < 2,001) with significance (0,960 > 0,05) in hence, Ho was accepted and Ha was rejected. Thus, it can be conlcuded that there is no entrepreneurship interest differences on the students of accounting and markering major in grade XI at SMK Negeri 3 Pontianak. Keywords: Entreprenuership Interest, The Students of Entrepreneurship, The Student of Marketing Major
Peluang Bisnis Aromatik Parfum dalam Era Digitalisasi: Implikasi Strategi Pemasaran, Inovasi Produk, dan Pengembangan Kewirausahaan Mahasiswa Yanti, Eka Dwi; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.582

Abstract

In the era of digitalization, many business opportunities have emerged in various industrial sectors, one of which is the creative industry that has become a popular business idea among young entrepreneurs, especially Generation Z. The creative industry that is increasingly sought after in a business is aromatic perfumes, which indicates a significant growth marked by the increasing consumer demand for fragrance products in the market every year. The perfume industry presents promising business opportunities considering the high market demand for fragrance products with various aroma variations and benefits. This research aims to analyze the implications for marketing strategies, product innovation, and the development of entrepreneurship among students in the era of digitalization. By using a descriptive qualitative approach through literature studies, interviews, and observations of digital market trends, the results of this study indicate that the utilization of digital platforms such as social media and E-commerce can enhance the competitiveness of products. Innovations provided in aroma, packaging, and product personalization become some of the attractive factors for consumers. In addition, support and entrepreneurship training can encourage students' enthusiasm in developing businesses. Keywords: Marketing Strategy, Product Development Innovation, Student Entrepreneurship Development.
Co-Authors Bambang Genjik Junaidi H Matsum Muhammad Arif