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The Ghost of Disruption: Preventing Business Death with Organizational Culture and Engaging Artificial Intelligence Primadona Primadona; Dyah Eko Setyowati; Duta Mustajab; Yudith Dyah Hapsari; Muhammad Taufan Ashshiddiqi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.003 KB) | DOI: 10.29099/ijair.v6i1.369

Abstract

Organizational Identity (OI) as part of organizational culture refers to Organizational Change in organizational characteristics which in the eyes of its members are the center of the organization's character or "self-image". These characteristics distinguish the organization from other organizations of similar nature, and are seen as having continuity, especially towards the current era of disruption. The concept of organizational identity (OI) is of great interest to researchers for the simple reason that OI fits well with those who work in organizations. In the context of dynamic organizational transition in the era of disruption with artificial intelligence, OI has a very strong relationship. This study aims to conduct a systematic literature review on anthropomorphized organizational identity to offer new and important insights into how organizations engage organizational members to think, feel, and behave; unique organizational character, and the target of anthropomorphism will have a very significant impact, especially with the presence of artificial intelligence Researchers are able to carry out in-depth analysis and arrive at definite results because the data is obtained from academic publications and books containing references to organizational identity and organizational culture in the era of disruption.
THE INFLUENCE OF WORK DISCIPLINE, MOTIVATION, ORGANISATIONAL CLIMATE AND WORK SATISFACTION OF JAYAPURA CITY EDUCATIONAL OFFICE PERSONALS Nurlina Mane; Duta Mustajab
Journal of Economics Review (JOER) Vol. 2 No. 2 (2022): Journal of Economics Review (JOER)
Publisher : Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/joer.2.2.74-82

Abstract

This study is aimed to determine work discipline, motivation, organizational climate and work satisfaction on the performance of the Jayapura city educational office personals. Samples were taken using saturated sampling method with a total sample of 79 respondents. The analytical method used is multiple linear regression. The results show that that the work discipline had a negative and significant effect on the performance of the Jayapura city educational office personals. Motivation has no effect and is not significant on the performance of the Jayapura city education office personals. organizational climate and job satisfaction have a positive and significant effect on the performance of Jayapura education office personals
Analysis of Marketing Strategy in Achieving Banking Goals at PT Bank Xyz Duta Mustajab
MediaTrend Vol 17, No 2 (2022): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v17i2.17568

Abstract

This study aims to determine the marketing strategy that has run the company and to determine the relationship marketing strategy through SWOT analysis carried out by the company in relation to the achievement of corporate goals. While the methods of analysis used in this study is an analysis of SWOT analysis is to mngetahui strengths and weaknesses and the opportunities and threats faced by the Bank in the implementation of marketing strategies. Based on the results of the study showed that based on the evaluation of the implementation of the marketing strategy implementation SWOT banking services , especially in the company of PT. Bank Mandiri Branch Makassar, which indicates that the marketing strategies undertaken so far in the marketing of banking services has been able to minimize weaknesses and threats in implementing strategies that have been carried out and in addition the power and opportunities are more prominent when compared to the weaknesses and threats. Based on the results of the SWOT analysis , the strategy is suitable for use in the marketing of banking services at PT. Bank Mandiri Branch Makassar is an aggressive strategy.