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All Journal Journal of English Language Teaching and Literature (JELITA)
Siti Musarrofah
STKIP Bina Insan Mandiri, Indonesia
Arts Education Languange, Linguistic, Communication & Media

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Deixis Places in Online Shopping Advertising Siti Musarrofah
JELITA Vol 3 No 2 (2022): Journal of English Language Teaching and Literature (JELITA)
Publisher : Universitas Muhammadiyah Barru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56185/jelita.v3i2.102

Abstract

Advertising in online shopping serves as a means to promote or advertise an item or service in the hope of obtaining maximum income of the advertised product. Usually an advertisement uses languages ​​that are very short, concise, clear and interesting to influence the public and the general public. This study aims to identify the form of place deixis found in online shopping advertisements. The method used in this research is descriptive qualitative method. The data in this study are in the form of clauses, sentences, and discourses containing place deixis in online shopping advertisements. The data collection techniques used in the research are listen and note technique. Meanwhile, data analysis includes (1) classifying advertising data online shopping; (2) classifying the place deixis form data; and (3) set aside data that similar but not the same based on the form of clauses, sentences, and discourses. The results of this study shows that the form of place deixis in online shopping advertisements with data of 5 data in the form of clauses, sentences, and discourses.
Perlocutionary Act Analysis in the Indonesia Version of Tesla Electric Car Advertisement Video Siti Musarrofah
JELITA Vol 4 No 1 (2023): Journal of English Language Teaching and Literature (JELITA)
Publisher : Universitas Muhammadiyah Barru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56185/jelita.v4i1.104

Abstract

The problems of this study are how the perlocutionary speech act of electric car is advertised and how to deliver the car advertisements. Thus this research will further improve students’ language skills. This research uses a qualitative descriptive approach for the Indonesian version of the electric car promotional video by Prestige Motorcars Indonesia. Data collection techniques used were listening and taking notes. The listening technique in question is listening to the speech contained in the car advertisement in the video and the note-taking technique in question is recording the results of the speech contained in the Tesla electric appliance advertisement on YouTube. The equivalent of the method, which is a means to determine whether the language is outside, separate, and not part of the language in question. While the method of presenting the results of the analysis uses an informal method because the data is in the form of speech. Based on the analysis of perlocutionary speech acts in the Indonesian version of the Tesla electric car promotional video by Prestige Motorcars Indonesia, there are direct perlocutionary speech acts that refer to aspects of sentence meaning; meaning of speech, mode of speech act.
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