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All Journal As-Syar'i : Jurnal Bimbingan & Konseling Keluarga El-Mujtama: Jurnal Pengabdian Masyarakat
Nurhanifah Nurhanifah
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal Nurhanifah Nurhanifah; Nazmi Wiki Kartika; Ahmad Husein; Masrona Harahap; Joni Romaito Ritonga; Cindy Indarti Kesuma
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.925 KB) | DOI: 10.47467/elmujtama.v3i1.2291

Abstract

Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the result of a marketing company itself that is able to promote its products well and can raise the image of its own Starbucks products in the eyes of millennial teenagers so that it becomes a favorite place for tongkorongan hits. Keywords : Marketing, Brand Image, Youth Loyalty To Starbucks Products
Penerapan Nilai-Nilai Islam dalam Berwirausaha pada Masyarakat di Ris One Bakery Desa Bandar Setia Tembung Muhammad Tohri; Nurhanifah Nurhanifah
As-Syar'i: Jurnal Bimbingan & Konseling Keluarga Vol 6 No 1 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Fakultas Syariah IAIN Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v6i1.5261

Abstract

This research uses a phenomenological approach. The researcher uses a phenomenological approach in conducting this research. In simple terms, phenomenology is part of a qualitative methodology, with the title Application of Islamic Values ​​in Entrepreneurship in the Community at Ris One Bakery, Bandar Setia Tembung Village. The company is run with reference to Islamic values ​​where apart from gaining world profits, this company also does not exclude provisions for the afterlife. For example, when it comes to prayer time, all employees are required to join in congregational prayers, both midday prayers and Asr prayers, which are performed after all work is finished or before home time and if there is overtime, the prayers are performed alternately. Facilities and guidance are provided to improve employees' ability to read the Al-Qur'an by bringing in TPQ teachers which are conducted twice a week during break times. Employees are also facilitated in taking part in event programs held by the center, namely MESM (Mayangkara Spiritual Emotional Management) and there are also studies carried out in the Mayangkara employee chat group, employees who reply to these studies will later be recorded and given points and rewards.
Co-Authors Ahmad Husein Cindy Indarti Kesuma Joni Romaito Ritonga Masrona Harahap Muhammad Tohri Nazmi Wiki Kartika