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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Mantik
Arief Fernando
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERANCANGAN DAN IMPLEMENTASI PHOTOSTOCK DI SMA KRISTEN IMMANUEL BATAM MENGGUNAKAN METODE 4D (DEFINE, DESIGN, DEVELOP, DISSEMINATE) Suwarno Suwarno; Arief Fernando
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 3 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i3.10387

Abstract

ABSTRAKFotografi memegang peranan yang cukup penting dalam mensukseskan kegiatan promosi sebuah institusi sekolah di media sosial. SMA Kristen Imanuel Batam memiliki website dan media sosial namun foto yang ditampilkan dinilai sangat minim dalam menginformasikan kepada masyarakat tentang sekolah dan kegiatannya. Foto yang digunakan sudah bersifat overused dan tidak memiliki daya tarik dikarenakan tidak melalui proses editing. Oleh karena itu, perlu dilakukan photostock untuk memperbarui koleksi foto. Proses pelaksanaan kegiatan photostock menggunakan metode 4D yang terdiri dari define, design, develop dan disseminate. Kegiatan photostock telah membantu SMA Kristen Immanuel memperoleh stok foto sejumlah 100 foto sebagai informasi sekolah yang ditampilkan melalui instagram dan upaya promosi bagi masyarakat di Kota Batam khususnya bagi calon murid baru supaya lebih mengenal sekolah, kegiatan pembelajaran dan prestasi yang telah diraih. Kata kunci: photostock; promosi sekolah; 4d. ABSTRACTPhotography plays an important role in the success of the promotional activities of a school institution on social media. Imanuel Christian High School Batam has a website and social media but the photos shown are considered very minimal in informing the public about the school and its activities. The photos used are overused and have no appeal because they don't go through the editing process. Therefore, it is necessary to do photostock to update the photo collection. The process of implementing photostock activities uses the 4D method which consists of define, design, develop and disseminate. Photostock activities have helped Immanuel Christian High School obtain stock photos of 100 photos as school information that is displayed via Instagram and promotional efforts for the community in Batam City, especially prospective new students to get to know the school, learning activities and achievements that have been achieved. Keywords: photostock; school promotion; 4D.
Digital Marketing Strategy on a Café During the Recovery from the Covid-19 Pandemic Suwarno; Arief Fernando
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3163

Abstract

The current Covid-19 pandemic has resulted in a decline in buying and selling activities. Some cafes have suffered material and immaterial losses, others have experienced massive layoffs, and others have gone bankrupt. In this case, the right digital marketing strategy is needed to deal with a deteriorating situation. This study aims to determine the effect of implementing digital marketing strategies through social commerce on cafes during the recovery period from the Covid-19 pandemic. This study uses a qualitative and quantitative approach. Interviews were conducted with two cafe managers in the city of Batam. The questionnaire is distributed using a disproportionate random sampling technique. The results show that Social media marketing, Brand Sense Scape, and Brand Service Scape significantly influence Brand Loyalty with an index of 92.8%, which can be concluded as a good category.
Co-Authors Suwarno Liang